For the November issue of Beauty Inc Magazine, WWD asked 10 beauty executives — from brand presidents to marketers to bankers — what they last asked ChatGPT.
Here, their responses.
1. Fei-Fei Zhang
Managing director, investment banking, JP Morgan
“Is there any correlation between how much we monitor consumer sentiment and how often we’re still surprised by it?”
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2. Jordan Saxemard
Chief marketing officer, Sol de Janeiro
“What does holiday magic smell like, and does Mariah Carey know the formula?”
3. Kory Marchisotto
Global chief marketing officer, E.l.f. Beauty
“You are an experienced women’s health care specialist; I am a patient experiencing symptoms of menopause. Your goal is to help me understand which type of magnesium is best suited for menopausal women. Include a comparison of the main types of magnesium supplements, describing how each one differs in absorption, benefits and potential side effects.”
4. Andrew Stanleick
President of skin health and beauty, Kenvue, North America, Europe, Middle East and Africa
“How does Gen Z feel about the convergence of beauty and wellness, and what does it mean for how they choose and connect with brands?”
5. Nilofer Vahora
Chief marketing officer, Amika
“I last used ChatGPT to turn a 40-slide performance deck into one clean story that tied Amika’s data back to brand heat and cultural momentum. When AI helps you see the story inside the numbers, that’s when it stops being a tool and starts being a creative partner.”
6. Christina Tran
Head of cosmetics, TikTok Shop
“I was invited by my brand client, Sacheu, to a Sabrina Carpenter concert with TikTok Shop beauty creators, so I used ChatGPT for outfit inspiration — I’m a Millennial trying to decipher the Gen-Z aesthetic!”
7. Denée Pearson
Global brand president, Nyx Professional Makeup
“Two questions — why do I keep losing my Butter Glosses? And, why hasn’t Beyoncé called me yet?”
8. Alisa Metzger
Cofounder, InnBeauty Project
“I asked ChatGPT to analyze our customer reviews to find hidden product insights to leverage in marketing and ad copy.”
9. Larissa Jensen
Senior vice president of beauty and industry adviser, Circana
“’What are unique ideas to celebrate my dog Bella’s 12th birthday?’ — suggestions included a ‘day of yes’ filled with her favorite activities and a homemade, dog-safe cake.”
10. Jen Shane
Cofounder, InnBeauty Project
“The last thing I asked ChatGPT was to help organize our clinical trial timelines.”
