When “Barbie” first released in theaters last summer, I was convinced no film would ever be able to replicate the cultural magic generated by the marketing juggernaut. The doll-inspired jelly shoes! The A-list soundtrack! The slew of brand collaborations which saw the year’s hottest products undergo a hot pink makeover!
Now, only a few weeks out from the release of Universal Pictures’s highly anticipated movie-musical “Wicked,” I’m happy to say I was proven wrong. There’s a fresh batch of limited-edition collections to browse through and shop with products inspired by the film.
ICYMI: “Wicked” is set to premiere in theaters on Nov. 22, and in the lead up to the cinematic event, top brands are helping fans prep for the occasion with limited-edition collaborations and product launches. Béis unveiled bubble-inspired versions of its most coveted luggage silhouettes; Crocs debuted whimsical clogs with a Good Witch-twist (and glimmering shoe charms to match); OPI collaborated with “Wicked” on an exclusive nail collection, with bewitching press-ons in emerald green and ruby-red colorways; and Aerie’s new “Wicked” capsule includes cozy styles like casual tees and comfy joggers – perfect to wear while watching the film in theaters.
To help you tap into the film’s magic, I curated a guide to the best “Wicked” collaborations, with themed items that span fashion, beauty, and home. Keep reading to see my picks and browse the categories below for easier shopping.
