17 of the Best Deals We’re Shopping at Amazon’s Holiday Beauty Event

Beauty lovers, it’s time to treat yourself without going into sticker shock, with discounted makeup, skin care, hair-care products, and more on Amazon. The retailer is hosting its annual Holiday Beauty Haul, where you can score deals on hundreds of beauty favorites from brands like Drybar, Urban Decay, Tatcha, Tula, and more.

The two-week shopping event kicks off Oct. 23 and runs through Nov. 5, and it’s the perfect time to stock up on fragrance, makeup, skin care, and bestselling beauty essentials as holiday gifts for loved ones (or yourself). You can enjoy up to 40 percent off select products. All you have to do is save your favorites in your Amazon shopping account by visiting this Beauty Coupons page and choosing the coupon you want to use, and it will automatically appear in your cart when you go to check out.

To celebrate the event launch, influencer Natalie Negrotti is hosting a shoppable, interactive event where she dishes on all of her favorite products in categories like skin care, hair care, nail care, and more. She’ll also be unboxing products and trying on items from CoverGirl, Drybar, Maybelline, and Nyx, so you can see what they look like live.

Whether you’re looking to restock or discover a new favorite product, you’re bound to find it at Amazon’s Holiday Beauty event. We rounded up the best deals ahead, including tried and true editor favorites.