20 Best Black Friday Footwear Deals to Shop ASAP: From Celeb-Worn Nike Vomeros to High-Achieving On Sneakers

Ugg’s booties might be all the rage, but its selection of clogs is no less incentivizing of a purchase. This Goldenstar silhouette in particular is a Nordstrom exclusive and a must-have in any well-rounded winter footwear arsenal. Its heel strap guarantees a secure fit while that wool blend lining keeps things feeling cozy and the clog’s Chestnut hue no doubt inspires many a compliment.

Price upon publish date of this article: $99.99

Olivia Rodrigo wears Frye boots, and so do Addison Rae, Miley Cyrus, and multiple other tastemakers. The simple reason for their allure? The leather here is of the highest quality and Frye itself is a founded-in-1863 brand, meaning all of its creations ooze with heritage. To put on the Kate Block Heel Boot — which comes in regular or wide calf options, with artful stitching and impressive cushioning — is to instantly level up whatever it is you happen to have on that day.

Price upon publish date of this article: $246.56

Veja has made its way over from France to become a hit in the States, too. Its sneakers are the most sought after, and the Campo is one of the highest rated of the bunch. Boasting an outsole crafted out of wild Amazonian rubber, a streamlined shape, and suede overlays on the upper, it’s a modern beaut through and through — one you’ll be turning to for years on end.

Price upon publish date of this article: $121.99

Then there’s the Cole Haan GrandPro Rally LTT Sneaker, which can be worn from work to happy-hour drinks and back again, being as versatile of a find as they come. Engineered to contour your foot effortlessly, the shoe absorbs impact, has a go-with-everything gray shade, and looks like a million bucks (even though, in reality and only for Black Friday, it’s priced at under $100).

Price upon publish date of this article: $99.99

HeyDude, partially due to its fortuitous partnership with Jelly Roll, seems to always be part of the conversation in the world of shoes. The Wally is hands down its most famous style for men, offering a lightweight feel, slip-on-and-go ease, as well as breathability no matter how many steps you tend to take in a day and the climate you live in. Grab the bestseller for close to 40 percent off or forever hold your peace.

Price upon publish date of this article: $39.99

Whether you’re planning on après skiing it up this winter or simply live somewhere that gets snow every year like clockwork, Columbia’s Ice Maiden II boot, for almost half off, is here to save the day: keeping your feet insulated, comfortable, and saved from potential slips. Bonus points: The boot’s upper is fully waterproof.

Price upon publish date of this article: $54.13

As the #1 bestseller in Amazon’s “Men’s Skateboarding Shoes” category, this suave stepper clocks in at just under $30 for Black Friday — practically unheard of for adidas’ top selections. With a reinforced toe area, a soft and stretchy upper, the brand’s signature Three Stripes design, plus a high-traction outsole, it’s something that will truly become a nonnegotiable in your wardrobe.

Price upon publish date of this article: $26

Meet the Nike V5 RNR, a chunky dad shoe that’s graced the feet of none other than Pete Davidson in the past. On sale in both men’s and women’s sizes, this hot commodity benefits from a foam midsole, a 3D Swoosh logo for added visual intricacy, and an oh-so-retro aesthetic that will take you right back to everyone’s favorite era: the early 2000s, obviously. (Remember to use the code BFRIDAY at checkout to unlock Nike’s 25-percent-off discount.)

Price upon publish date of this article: $71.25

A classic in the Nike basketball family, this sneaker is an ode to the ’80s unlike its V5 RNR counterpart. Things to love here? A padded collar that won’t ever dig into your skin, subtle sheen on that leather upper, eye-catching color-blocking, and durable, responsive cushioning for all-day peace of mind (and comfort).

Price upon publish date of this article: $77.23

Now, ladies and gentlemen, the Vomero — worn by the likes of Eve, Lucy Hale, and Kendrick Lamar (he famously chose the Roam and not the 5, however). This on-sale pick marries functionality with good looks, capitalizing on features like breathability (thanks, ventilation ports!), Zoom Air cushioning for a smooth ride on all your runs, and plastic caging that not only wins points as far as appearances are concerned but also keeps the foot steady at all times.

Price upon publish date of this article: $98.23

All hail the graceful Gazelle, which feels both like a throwback shoe and one that’s uniquely equipped to serve the needs of the modern shopper. Enjoy the soft underhand feel of its suede upper, on-trend, low-pro build, and burgundy hue that’s in alignment with fall 2025’s color obsessions.

Price upon publish date of this article: $80

So too is the Samba one of the smartest Black Friday buys you can make. Featuring a gum outsole in 2025 just as it did 1949, the style that’s loved by everyone from Hailey Bieber to Bella Hadid is now 30 percent off. Whether you style it with a pleated skirt (just the T-toe detail peeking out!) or your post-Pilates getup, know that this shoe will never not be a status symbol — an unfussy one, that is.

Price upon publish date of this article: $70

As for adidas’ running styles, one that athletes keep coming back to is the Ultraboost. Its outsole caters to your range of motion while the textile upper never makes your toes feel trapped and the molded heel counter keeps proper alignment top of mind. You’ll become both a runner and a track star with this limited-time-only deal.

Price upon publish date of this article: $135

We love a sneaker that makes a statement, and this Zappos find — the Gola Tornado Sneaker — completely steals the show. It’s vintage-inspired, it’s denim’s best friend, and it’s available in multiple other colorway combos (besides this Lilac/Santorini, we also recommend the saturated-green Emerald/Candy).

Price upon publish date of this article: $84.95

We know you have many fancy-shmancy events on your social calendar this season, and we’re here to point you to a pump that will encourage you to dance the night away while looking your very best. It’s Steve Madden’s Alexi Pump — a gem of a shoe that taps into its edgier side with a little help from stud and patchwork detailing. Where comfiness is concerned, know that it’s a given, since your foot won’t feel squished even with that pointed-toe design.

Price upon publish date of this article: $75.81

It’s Vans’ world, and we’re just living in it. Indeed, the brand is having a renaissance of sorts, timed to the resurgence of vulcanized skate shoes at large. What to look forward to in this Knu Skool style? A suede upper that’s ready to withstand the elements, merged with a softer-than-soft cotton liner that will treat your foot the way it’s always deserved (that is, with gentleness). Also: a supportive ankle collar and a waffle outsole that will serve you just as well on sidewalks as it will while you’re suspended in the air on your skateboard, executing a flip trick.

Price upon publish date of this article: $59.98

Our editors love a Rothy’s shoe, in no small part because of the brand’s commitment to sustainability (every style is knit from recycled water bottles). As luck would have it, everything on its site is 30 percent off right now, and The Square Mary Jane is a lucky exception that’s seeing an even steeper markdown. It’s flexible as can be, not to mention being machine washable and having a thin strap at the top for keeping things feeling snug but not too snug when you’re marching to work, catching up with friends over dinner, or seeing a weekend opera performance.

Price upon publish date of this article: $99

Enter: the On Cloudsurfer Next Sneaker. Though the viral brand doesn’t have a dedicated Black Friday sale per se, we’ve managed to narrow in on top-selling On styles that are going for less right now — like this overachieving runner that has a responsive superfoam midsole, a uniquely designed forefoot rocker, and an intentionally lightweight upper fabric. You’ll feel fast in this sneaker, propelled to the finish line by exceptional Swiss engineering.

Price upon publish date of this article: $90

One of Reebok’s most popular finds, this Classic Leather Shoe in question, is 20 percent off as part of the brand’s Doorbuster Days happening. With a clean, nostalgia-inducing profile, a foam-swathed sockliner for an extra-comfy sensation, and a refreshed, two-part midsole, it will become a go-to when you’re exploring foreign streets or picking the kids up from school.

Price upon publish date of this article: $63.99

Finally, Allbirds’ Wool Runner Go — a brand highlight that’s experiencing a final sale of 50 percent off this week. Standing out from the crowd based on its Merino wool upper and sugarcane-based midsole, it provides what Allbirds calls “best-in-class comfort” while also being odor-minimizing and, stylistically speaking, sitting at the intersection of the luxurious and the casual.

Price upon publish date of this article: $55