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Fashion and hospitality have never been closer, what with this year’s wave of buzzy hotel collaborations: from Eberjey x The Ritz-Carlton to Drake’s x St. Regis. It’s no longer enough to jetset to a fancy destination, check into a luxury hotel, and then post about it on social media — now, compulsive travelers are vying to get their hands on high-end souvenirs commemorating each stay, in the form of limited-edition merch (be it a logocentric baseball cap or a subtler cashmere sweater).
But while in-person purchases of this nature are the ultimate status symbols, signaling buyers’ impeccable taste and familiarity with the finer things in life, the next best thing to snagging a silk scarf off of a gift-shop shelf is buying hotel-branded pieces online.
Specifically, premium hotel robes have been gaining popularity as of late, allowing shoppers who have stayed at The Mark, say, or the W Florence to replicate the moments of pure bliss and comfort they had within their room’s four walls. In other words, your apartment’s bathroom might not be finished in black marble and lined with Augustinus Bader topicals, but that doesn’t mean you can’t wrap yourself in the plush embrace of the very same robe that greeted you in said room’s spacious, walk-in closet — before launching into your nightly beauty regimen.
Editors Recommend: Best Hotel Robes You Can Buy Online
At WWD, we’re no strangers to testing the most splurge-worthy bathrobes on the market: taking into account factors like composition (with widespread fabrics being cotton, silk, linen, and bamboo), cut, fit, and durability. We took it upon ourselves to call in and trial robes from the world’s leading hotels — and hotel spas — whose elegant looks and sumptuous feel more than lived up to our high standards, both as commerce journalists and chronic travelers.
Half self-care treats, half “IYKYK” brags, these are the seven best hotel robes you can shop online. Have yet to visit the lodgings in question? We won’t tell.
The Ritz-Carlton Frette Microfiber Robe
If you’re part of The Ritz-Carlton Club or know exactly what we mean when we say “$2,000 rule,” you’ll find a lot to love in this microfiber robe, created in collaboration with the luxury textile label Frette (which actually supplied the royal families of Europe back in the 19th century).
No detail is unaccounted for and no expense is spared, which is The Ritz-Carlton way — evident in touches like the robe’s delicate trim on the pockets and cuffs, fleece lining, embroidery at the chest, and belt made out of the same materials. Those two patch pockets, too, will warm up your hands or stow tchotchkes such as LED face wands and remote controls, based on your chosen mode of relaxation.
The Ritz-Carlton Kids Robe
Can’t go anywhere without your mini-me? Start your child young as far as global adventures and sophistication are concerned by cocooning them in this indulgent, miniature version of the above The Ritz-Carlton robe. Available in Small and Medium, it boasts a towel-evoking finish, is fully flame-retardant, and benefits from a stylish shawl collar. This time around, those dual pockets will faithfully house a handful of toys, or the rubber ducks they demand in the tub, while a self-tie belt promises to adjust “as they grow.”
You’ll be the most coordinated family in a 100-mile radius, and that’s another promise.
Frette 1860 for St. Regis Diamond Jersey Robe
Here’s one more Frette gem for the taking, but make it St. Regis–coded. Unlike its microfiber-and-fleece counterpart, this Marriott Shop bestseller takes advantage of a jersey makeup that feels heavy without sacrificing breathability. Pop its shawl collar up when a chill makes its way through your living room, and roll up the robe’s sleeves on balmier days (or when you’re doing your complete skin care routine).
The upscale purchase will exceed expectations, much like a stay at the St. Regis New York, and last you for many loyal years of wear — getting better with every wash, believe it or not, which cannot be said for many other hotel robes sold online.
Soho House Robe
The first time I experienced the Soho House difference, I was staying at the private members’ club Barcelona hotel near the city’s Gothic Quarter. Arriving at 3 p.m. from New York, I was hit by a wave of jetlag, so I took a long, exquisitive shower in my room’s bathroom — adorned by handcrafted tiles — and changed into a long, exquisite robe that resembled this one. It was the only time I ever contemplated smuggling a hotel bathrobe in my carry-on: so fluffy was its spun fabric and so inviting was its accompanying hood (more of a rarity than you might think).
Despite my packed press trip itinerary on that trip, I kept fantasizing about coming back to the hotel and pampering my body with this Soho House signature. See what the hype is all about for yourself, and don’t forget to personalize the piece with up to three letters. And because Soho House members, by proxy, have more fun, they get a special discount here.
Marriott Terry Velour Bathrobe
A hotel robe with free, lightning-fast delivery, courtesy of Amazon Prime? You’re looking right at it. Marriott’s storefront at the mega retailer flaunts popular picks like candles, diffuser sets, and duvet covers, but we can’t keep our eyes away from the Terry Velour Bathrobe in particular — an under-$100 crowd-pleaser that’s been bought over 700 times in the past month.
What keeps shoppers devoted: the robe’s hotel-quality comfiness, literally, ability to overshadow your go-to towel with its impressive absorbency, extra-deep pockets, and unisex design. Simple to launder and hang up on any hook, thanks to that sewn-in loop, the 100-percent cotton wonder will give “breakfast in bed” a whole new meaning.
“This robe is so luxurious! It’s thick, soft, absorbent, and gives that cozy hotel/spa vibe at home. I especially love wearing it right out of the shower because it feels just like a towel,” shares one Amazon reviewer.
Four Seasons Spa Robe
I’m no exaggerating when I say: Before putting on Four Seasons’ Spa Robe, I didn’t know what true softness felt like. The element responsible for its pillow-like appeal is none other than that microfiber terry lining, which your skin will sink into — once again bringing to mind pricey bedding, which the hospitality behemonth is also no stranger to. Whether you’ve savored a spa treatment at Four Seasons’ New York Downtown outpost, dipping into the tranquil lap pool afterwords, or underwent inner renewal at the Cabo San Lucas location, this robe will transport you back to those moments like no time has passed at all.
What we like: The item is more insulated than competitors, making it an optimal at-home layer for the cooler months, its microsuede exterior can easily be rid of stains in the washing machine, and the robe’s kimono-style fit will flatter your figure while putting you in a zen state of mind: no plane ticket necessary (though it certainly wouldn’t hurt).
The Mark Bathrobe
Distinguished guests of the Upper East Side’s legendary, history-laden The Mark Hotel got great news back in 2018, with the launch of the institution’s inaugural, virtual gift shop, called Le Shop. From pajamas to the hotel’s signature Caviar Kaspia offering, perfume for dogs (yes), and coloring books, the shop’s online aisles are well-stocked with everything needed to bring The Mark’s thoughtful hospitality to life: all from the comforts of home.
Our favorite object… or should we say objet d’art? The pictured bathrobe: precisely the one that’s placed into each of The Mark’s rooms, suites, and, if you’re lucky, the largest hotel penthouse in the U.S. Interestingly enough, it’s also been donned by glitterati like Gunna and Nicola Peltz Beckham, given the fact that The Mark moonlights as the headquarters of Met Gala prep each year.
Punctuated by 100-percent Egyptian cotton, a dashing “M” monogram, and contrast piping, the robe feels stately without entering froufrou territory. The Mark, too, has been striking this balance since 1927.
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on fashion-meets-home trends that are worth shopping online.
