ANOTHER ROUND: Sustainable ready-to-wear brand Another Tomorrow has raised $2 million in Series A funding from Una Terra.
Una Terra founding partner and chief executive officer Luca Zerbini will also join the board of Another Tomorrow, the brand founded by former finance executive Vanessa Barboni Hallik in 2020 and that fast became a celebrity favorite.
This marks the fourth funding round for the B Corp fashion brand as it seeks to expand. The Zurich-based early growth impact fund is focused on scaling circular economy solutions, as well as addressing biodiversity and climate change.
“Una Terra’s unique understanding of the intersection of the consumer, sustainability and circularity landscape makes them the ideal partner for Another Tomorrow. Their lateral systems-thinking approach to industry transformation and scalability, in addition to their global reach, positions them as an optimal growth partner to bring scale to our early proven foundations,” Barboni Hallik said.
Zerbini emphasized fashion’s significant environmental impact throughout the supply chain in revealing the investment. In contrast, Another Tomorrow focuses on sustainable sourcing and supply chain transparency, digital IDs that support both traceability and authenticated resale.
“It is refreshing to see a luxury brand implementing a systems-thinking approach to creating a comprehensive circular business model,” Zerbini said. “Another Tomorrow truly serves as a beacon of positive change for an industry ripe for transformation, and better aligned with the values of the new generation.”
Another Tomorrow brought on Elizabeth Giardina as creative director in 2022. Key retailers include Neiman Marcus, Bergdorf Goodman, Holt Renfrew and Selfridges in the U.K., among others.
During Paris Fashion Week, the brand presented its latest smart workwear-focused collection featuring a plastic-free bio-based leather made from upcycled bio waste, no-kill silk and seaweed-based SeaCell, among other textile innovations.
TIP THE SCALES: Global Fashion Agenda is partnering with early-stage investment fund PDS Ventures on a new program titled Trailblazer, which seeks to fund a start-up with a scalable solution in the fashion and textile industry.
The winning company will receive an equity investment of up to $200,000, plus commercial and operational support from PDS Group’s Positive Materials to get the innovation up and running.
GFA is the nonprofit behind the Global Fashion Summit that takes place in Copenhagen each year.
Textile company Positive Materials also serves as a research partner for new ventures focused on low-impact textiles, which helps with research and development, support collaboration with brands and access to PDS Limited global supply chain.
A jury including executives from Ralph Lauren and H&M, as well as Fashion for Good, among others, will short list eight applicants. All shortlisted applicants will receive pitch coaching and the winner will be revealed at the Copenhagen summit May 22 and 23.
This year’s conference marks the Global Fashion Summit’s 15th anniversary, with this edition billed “Unlocking the Next Level” to identify the gaps and accelerate actual solutions.
GFA highlighted that the industry needs transformation at scale to change the environmental impact of the fashion industry.
“In a time of significant economic challenges, it is more important than ever that the fashion ecosystem prioritizes investment in early-stage solutions so that we can bring them to fruition and make them last. Through this program and the support from PDS Ventures, GFA is striving to help innovation thrive,” said GFA CEO Federica Marchionni.
PDS Ventures is a $50 million venture capital fund focused on the start-ups driving change in the fashion sector, with investments in the material science, manufacturing solutions, circular economy, supply chain, traceability and tech solutions.
“There has never been a more urgent time than now for true industry support for climate-first innovators with, not only financial investment but most crucially, mentoring and support to unlock the scaling potential of early-stage innovators,” said PDS Limited founder and executive vice chair Pallak. PDS’ portfolio includes regenerative cotton tech Materra, recycled cotton Evrnu and Nature Coatings, a pigment made from food waste, among other start-ups.
Applications for the program close March 31.
IT’S A NU WORLD: Textile recycler Evrnu is launching its first direct-to-consumer garment with a hoodie designed by Christopher Bevans.
Called the 360 Hoodie, the garment is made from Evrnu’s Nucycl, made from shredded cotton textile waste. The unisex garment is made of 55 percent Nucycl and 45 percent Supima cotton.
It’s constructed using seamless 3D tech, is fully recyclable, compostable and biodegradable. It also comes equipped with a QR code to help facilitate recycling.
“We are at an inflection point in the fashion industry where good design and innovation have come together to create a new standard,” said Evrnu cofounder and CEO Stacy Flynn. The company has collaborated with brands like Pangaia before, and hopes the direct-to-consumer approach can showcase the material’s feel and quality to shoppers.
“Our collaboration with Christopher Bevans is the perfect way to demonstrate the power of our intention to create products that are in alignment with natural resources,” she added. Bevans participated in the project through his Bevans Design Studio.
Evrnu’s process breaks down old clothes and extracts the raw cellulose, which is then turned into new fibers and yarns.
Bevans was named as the first creative director of Eddie Bauer in 2022, and previously held positions at Billionaire Boys Club, Sean John and Yeezy.
RE-DONE DEAL: Pamela Anderson has teamed with Los Angeles-based responsible denim brand Re/Done to launch a 25-piece capsule collection made from re- and upcycled vintage fabrics. The collection used low-impact washes, regenerative cotton or untreated organic cotton, and apple leather instead of animal skin for back patches on jeans.
Simply called Re/Done & Pam, the collection is based around Anderson’s favorite basics, largely focused on denim and T-shirts with a price range of $175 to $595. Re/Done has its own brand retail in Paris, the Hamptons in New York, Aspen and two stores in L.A. It’s also carried in retailers such as Le Bon Marché, Selfridges and Net-a-porter.
Re/Done has upcycled nearly 200,000 pairs of Levi’s jeans since its founding by Sean Barron and Jamie Mazur in 2014.
Anderson, who has been going barefaced lately and cofounded vegan skin care line Sonsie, worked with an all-female team including creative director Lolita Jacobs, director Java Jacobs, stylist Katie Burnett and makeup artist Cyndle Komarovski and photographer Lea Colombo on the ad shoot.
