California brand Frame hosted a dinner on Thursday night in Los Angeles alongside its summer 2024 campaign star, Amelia Gray.
Held inside penthouse 64 at Chateau Marmont, guests included Gray’s mother, actress Lisa Rinna, and her sister, Delilah Belle Hamlin. Friends of the brand, many sporting Frame, mingled while sipping on mezcal margaritas on the terrace — which had a view of a campaign billboard in the distance; Gray is seen posing in nothing but Frame jeans draped across her body. The shot was photographed by Frame cofounder Erik Torstensson, who was the evening’s cohost.
Gray, who’s born and raised in L.A., embodies the quintessential Frame woman, according to the brand, which notes that Gray has been part of the Frame community for a few seasons.
Gray and Torstensson were joined by a starry crew of supporters for the celebration; the night brought out Justin Theroux, Yara Shahidi, Laura Harrier, The Strokes’ Albert Hammond Jr., Giveon, Angela Sarafyan, Aubri Ibrag, Francesca Reale, Henry Eikenberry, Rachel Matthews, Charlotte Lawrence, Kilo Kish, Emma Grede and Stella Banderas, daughter of Antonio Banderas and Melanie Griffith.
Frame, established in 2012 by Torstensson and Jens Grede, is rooted in L.A. The brand has been offering a range of ready-to-wear, starting with denim and growing to include leather goods, tailored blazers and knits. Today Frame is found globally online and in retail stores, with 15 brick-and-mortar locations in North America and two in London.
In February, Frame hosted a dinner in New York to toast another face of the brand: Gisele Bündchen. Gray, Belle and Lawrence were among the guests.
