If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Coinciding with Gucci’s Cruise 2025 show in London, the brand has released a red lipstick that’s about to be on the lips of every beauty and fashion insider. Done in Gucci’s newest ‘It’ shade — a rich, burgundy red — the Gucci 509 Rosso Ancora Rouge matte lipstick just dropped on Gucci.com, and we’re betting that the red-hot launch is going to go fast.
Gucci creative director Sabato De Sarno introduced Gucci’s Rosso Ancora red when he joined the brand last year, painting Gucci handbags, clothing, and shoes in the chicest shade of moody red. A Rosso renaissance ensued, with the burgundy-red trend touching home design, beauty, and fashion. While we’ve been ogling over Ancora Rosso colorways of the iconic Jackie bag and, most recently, a five-piece luxury home design collection, we’ve been patiently waiting for that splash of red to crop up in Gucci’s beauty offerings. Fittingly, this new red lipstick launch is the first lipstick done by De Sarno.
Celebrities and fashion tastemakers have been quick to accessorize with the Ancora Rosso clothing and accessories: Since its debut last year, we’ve seen stars like Zoe Saldana, Heidi Klum, and Salma Hayek style this signature shade with Gucci’s patent leather jackets, mini skirts, and designer handbags. The Gucci 509 Rosso Ancora Rouge lipstick is a welcome way to take this trending color for a spin, with its $47 price point.
This richly-pigmented luxury lipstick features a smooth-as-butter matte texture and a long-wearing formula, though its light, fruity-floral fragrance invites you to reapply it. The Gucci 509 Rosso Ancora Rouge lipstick is packaged in a chic gold tube with a coordinating red cap. Order today, and your new statement lipstick will arrive to you in a white Gucci tote bag, too.
Since we’re all seeing red these days, we expect this lipstick to sell out quickly — so don’t hesitate to place your order below.
Sign up for WWD Shop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
Gucci 509 Rosso Ancora Rouge À Lèvres Matte Lipstick
Price upon publish date of this article: $47
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over six years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends and clothing brands.
