Diane von Furstenberg is continuing the celebration of her iconic wrap dress with a new collaboration.
The fashion designer is joining forces with Italian eyewear company L.G.R. for a sunglasses collection that celebrates the 50th anniversary of von Furstenberg’s bestselling wrap dress. The three-piece eyewear collection, which is available starting Wednesday, offers new versions of L.G.R.’s Raffaello sunglasses designed in green, pink and black patterns that take inspiration from designs from von Furstenberg’s wrap dresses.
“It was a tremendous opportunity to get an exposure to the American market through the collaboration with DVF, which is an established, known brand in America and around the world,” said Luca Gnecchi Ruscone, the founder of L.G.R. “When I saw that this could happen, I was so happy.”
The collaboration was a natural one for von Furstenberg and Ruscone, as the fashion designer is a longtime friend of Ruscone’s mother. The fashion designer was also a fan of L.G.R., specifically the Raffaello sunglasses, prior to the collaboration, too.
In addition to the new prints, the L.G.R. sunglasses are also designed with gold engravings on the inner temples of the L.G.R. for DVF logo and the fashion brand’s celebratory hashtag, #Wrap50. Ruscone has also designed a limited-edition black Saffiano leather case that can be used to house the sunglasses or as a small crossbody bag. The sunglasses will retail for $440.
Von Furstenberg’s collaboration with L.G.R. is one of many initiatives the designer is embarking on to celebrate the 50thanniversary of the wrap dress. The designer is also releasing a 16-piece capsule collection of updated and classic jersey wrap dresses and is working on a documentary with Hulu and Disney.
When reflecting on the wrap dress’ longevity, von Furstenberg highlighted the style’s versatility as a key component of its resonance.
“It’s one those things that it’s a combination,” she said. “It’s the way we print the fabric and the prints always have movement. It’s the body language and it’s the reaction. Every 20 years, it’s the young generation that rediscovers it, so it’s a combination of the fabric, the prints and the silhouette that molds to the body. One day, somebody said something that I thought was very interesting. He said, ‘it’s the dress that you attract the man and their mothers don’t mind.’”
