Vilebrequin is doing a collaboration with the Blue Note Jazz Club, coinciding with the Blue Note New York Jazz Festival from June 1 through July 7.
The unisex and kids’ collection features six items: Men’s and boys’ swim trunks ($310 and $160, respectively), a linen shirt ($280), a bucket hat ($110), tote ($105) and a small pouch ($65) that will be available online (vilebrequin.com) on Friday and goes into Vilebrequin stores and on bluenote.com on June 1.
“Blue Note has been a staple of the New York music scene. I am a huge fan of the Blue Note clubs and it is an honor today to bring the spirit of jazz to our customers around the world,” said Roland Herlory, chief executive officer of Vilebrequin, a division of G-III Apparel Corp.
Tsion Bensusan, owner of the Blue Note Jazz Club, added, “We are very excited to announce our collaboration with Vilebrequin. This exciting partnership combines the sophistication of jazz music with the luxury of Vilebrequin’s iconic swimwear, creating a unique and unforgettable experience for our clientele. We can’t wait to showcase the perfect blend of style and sound through this collaboration,” said Tsion Bensusan, owner of the Blue Note Jazz Club.
To introduce the collaboration, a few of their artists will perform during the Vilebrequin La Plage during the Cannes Film Festival this weekend. Boom Brass will perform on Friday and Monday, and the Kevin Saura Quartet will perform on Saturday. The performances take place at Vilebrequin La Plage at 64 Boulevard de la Croisette in Cannes, France.
As reported, Vilebrequin is branching out into hospitality with plans to open up to 15 beach clubs worldwide within the next three years.
“We’ve been making swimsuits for 50 years and I wanted to take it to the next level, which is the experience,” Herlory told WWD, in a story earlier this week. “This is not just a pop-up concept, it’s a long-term strategy. We are experts in the art of beach living.”
Vilebrequin is also joining forces with Caviar Kaspia through May 25 to offer Cannes festival-goers a unique dining experience.
Founded in Saint-Tropez in 1971, Vilebrequin was acquired by G-III in 2012.
