MILAN — Pilot Room, a marquee PR firm based in Milan part of communication company FSB Group, is kicking off international operations via a new network-like entity.
Called Palomar, the newly established firm groups global independent agencies under one roof to provide clients across the luxury, fashion, beauty and lifestyle sectors with integrated services in multiple markets, blending global reach with a local and geographically tailored mindset.
“Pilot Room’s vision for establishing Palomar focuses on engaging partners with a deep understanding of the international landscape and extensive knowledge of specific markets to meet the evolving needs of our clients,” said Chiara Fornari, partner at Pilot Room and cofounder of Palomar.
“Committed to providing integrated and effective communication solutions, Pilot Room consistently values localized PR expertise with a global mindset. This allows us to craft campaigns on both local and global scales, tailor-made to individual countries to successfully address brand’s demands. Collaborating with partners aligned with target markets with a tailored, boutique approach to clients, we can develop international and integrated PR strategies that truly resonate within communities worldwide,” she added.
Palomar is poised to offer wide-ranging services from strategic PR and communication consultancy, press office and showroom activities, to talent and influencer marketing, and social and key opinion leader PR.
The network currently comprises London and New York-based Alpha-Kilo; London’s Floor X; DM Media international, based in Paris and Los Angeles; Madrid’s The Communications Lab and In House; SO PR in Amsterdam; Stephen PR based in Dubai, as well as New York- and Los Angeles-based MV PR, in addition to Pilot Room.
The company plans to beef up its network to tap into more markets through linking with local agencies.
“The idea of Palomar stems from two needs: to make the PR approach increasingly collaborative by combining different skills, contacts and sensitivities, and to simplify and optimize the management for brands, who need to coordinate an ever-growing number of players in various markets, ensuring a unified and cohesive management,” offered Enrico Fasoli, managing partner and PR director at Pilot Room and Palomar cofounder.
“Palomar aims to be the hub of this new approach to collaboration and innovation: togetherness is the foundational value upon which to build round tables capable of sharing analyses, data, KPIs, creativity and empathy to offer to brands. By bringing together a network of leading experts from around the world, we harness diverse perspectives and insights combining vertical expertise across all assets of the marketing mix, from digital to offline,” he said.
Pilot Room has been stepping up its game in recent years, nabbing premium clients including footwear firm Santoni, the Basic Net-owned brands including K-Way and Kappa, and Kiton’s brother label KNT, among others.
Its parent company FSB Group includes a network of Italy-based communication service providers, including Ready2Fly, Take Off, The Airline, FSB (Fasten Seat Belts) and Red Eye.
