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Between my busy work schedule and endless travels, my sleep routine is always changing – which is precisely why I value a high-quality pillow or comfortable mattress to ensure there’s at least some consistency in my bedtime setup. While I’ve long relied on memory foam pillows, I realized after a recent hotel stay that my go-to pillow was unnecessarily firm – and that’s likely contributed to the built-up tension and soreness in my neck. I decided to swap out my usual cushions in favor of a squishier, down pillow alternative, and found this Avocado Down Pillow ($134, originally $149).

Besides its cushion-y, cloud-like design, I love that this comfy down pillow is made from ethically sourced materials, so it’s a product that I can feel good about having in my home for a variety of reasons. Ahead, I detail what makes this new product launch from Avocado so special. From its breathable composition to its lofty build – which holds its shape surprisingly well over time – keep reading to see why this is one of the best down pillows that money can buy.

What I Like About the Avocado Down Pillow

I’ve become so accustomed to the design of memory foam pillows, I was initially worried that this Avocado pillow might not offer the same level of support for my neck and head. However, after a few months of sleeping on the product, I’m happy to report that it’s not only proven to be a sound alternative for my usual memory foam option, but it’s also helped elevate the quality of my sleep altogether. The pillow is made from a natural down material that’s plush to the touch and designed to promote better airflow, ensuring a cool, breathable surface that’s perfect for hot sleepers.

I love that – like most of Avocado’s home products – it doubles as a quality sustainable option since it’s filled with a 650 fill-power down that’s responsibly sourced. Plus, unlike other down pillows, this version boasts a triple-chamber construction which helps to ensure the pillow’s interior fill is more evenly distributed – that way I don’t have to worry about the filling concentrating to one side or creating a lopsided sleeping surface for my head.

More than anything, I appreciate the breathable pillow’s cloud-like build, which is both squishy and (thus far) able to hold its shape surprisingly well, even after months of sleeping on it. I’m confident that that this down pillow will be a sleeping staple within my home for years to come, and with three different comfort options (soft, medium, and firm), I’m eager to shop out more versions of the pillow for my bedroom and future guests.

What’s Worth Noting About the Avocado Down Pillow

Because of its down composition, this pillow has very specific care instructions which are detailed on Avocado’s website. Per the brand, users should only do spot clean treatments on this product with a mild detergent, especially if you’re looking to minimize the appearance of small stains.

This Avocado pillow is also pricier compared to other down pillows from competitor brands like Saatva or Brooklinen, which both offer similar products that retail under $100.

Who Is the Avocado Down Pillow Best For?

If you’re looking for a sleeping pillow that will contour to your body and provide ample support throughout the night, this Avocado product is a worthwhile buy. With its fluffy shape and plush build, the down pillow is perfect for all types of sleepers – whether you’re a chaotic sleeper who moves around in the night (and takes movements out on your pillow) or a hot sleeper in need of a more breathable alternative to a traditional memory foam or polyester pillow. Down pillows are also designed to be more long-lasting and durable than other variations, so you can trust that this is something you’ll be able to get extended use out of for years to come.

Additional Details:

  • Unlike other similar products, this pillow is filled with down that is ethically sourced and Responsible Down Standard Certified.
  • The down pillow is available to shop in three comfort options, including soft, medium, and firm.
  • This sleeping essential is wrapped in a 100 percent cotton sateen weave, which is luxuriously soft and designed with breathability in mind.
  • Avocado offers a 100-night trial, so in the event the down pillow doesn’t suit your sleeping needs, you can return it for a full refund.

Where Is the Avocado Down Pillow Available to Shop?

This down pillow is available to shop exclusively at Avocado.

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Kyley Warren is an award-winning writer, editor, and affiliate strategist with more than four years of experience in the publishing space. She currently works as an assistant editor on PS Shopping and is an expert on all things related to shopping and fashion. She previously worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.