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The Elton John AIDS Foundation has unveiled its latest initiative to coincide with Pride Month in June — “Speak Up Sing Out” — a social media movement and rallying cry against LGBTQAI+ discrimination and stigma.

In a climate marked by a concerning surge in anti-LGBTQAI+ legislation in the U.S., with 510 such laws introduced in 2023, and 75 enacted, the campaign serves as a beacon of solidarity and action.

The foundation, under founder Elton John, aims to unite communities through the power of social media. Encouraging individuals to participate by sharing a heartfelt rendition of the final verse of John’s timeless anthem, “Your Song,” along with naming an individual who has supported them on their journey toward self-acceptance, the campaign seeks to amplify messages of compassion and inclusivity.

Notable friends of the foundation such as Jewel, Kristin Chenoweth, Andrew Rannells, Michaela Jaé Rodriguez, Robin Arzon and Vanessa Williams have already lent their support, encouraging their followers to participate. As a thank you for speaking up, one winner and a guest will have the opportunity to meet John and his husband, David Furnish, in New York during Pride Month.

“Living boldly and fearlessly is what I strive for every day, but I know firsthand the importance of having a support system that empowers you to do so — a privilege I’m passionately grateful for,” said John. “This Pride Month, I extend a heartfelt invitation to stand with me and the Foundation to honor the champion in your life. Add your unique touch to one of my songs and spread waves of love and support throughout the LGBTQ+ community.”

“Speak Up Sing Out” will support The Rocket Fund, a $125 million, multiyear initiative launched in 2023 to accelerate the foundation’s life-saving work to tackle rising LGBTQAI+ stigma and growing rates of HIV in vulnerable communities. The Rocket Fund is cochaired by Donatella Versace, David Geffen, Tani Austin, and Furnish and the Foundation’s dedicated supporters, and has raised $100 million of the $125 million target already.

 Versace Pride Collection in support of the Elton John AIDS Foundation 

The Versace Pride collection in support of the Elton John AIDS Foundation. Courtesy of Elton John AIDS Foundation

“As a proud ally and advocate for LGBTQ+ rights and HIV awareness, I’ve been privileged to stand alongside and learn from this vibrant community that faces insufferable stigma and discrimination every single day,” said Donatella Versace. “The Rocket Fund is a transformative effort that not only brings critical services to those most vulnerable but also sheds light on this community’s urgent needs. We must promote love and acceptance so generations to come — no matter who they are or whom they love — are met with love, compassion and dignity.”

To join the movement, participants are asked to post a reel (vertical video) on Instagram singing a lyric from “Your Song,” and nominate an individual who has inspired them to embrace their true self.