To celebrate the 50th anniversary of Hello Kitty and bring a new twist to the beloved animation, Sanrio is partnering with Moon Oral Beauty on a limited-edition collection that includes an electric toothbrush and strawberry mint toothpaste.
Moon’s new Hello Kitty electric toothbrush features the same innovative technology as the brand’s standard electric toothbrush, including five custom sonic modes (clean, whiten, polish, massage and sensitive), a two-minute guided brushing timer and an industry-leading six-week charge.
The Moon x Hello Kitty strawberry mint toothpaste, in addition to its pastel pink color and sweet custom flavor, is developed using a fluoride-free formula infused with ethically sourced mica to polish teeth and coconut oil to neutralize bad breath bacteria.
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Both products are crafted and packaged with signature Hello Kitty design details including imagery of the cartoon and the character’s signature red and white colorway.
“We’re excited to partner with Hello Kitty, an iconic character loved by millions worldwide, to bring a touch of fun and joy to your everyday oral care routine. This collaboration represents Moon’s ongoing commitment to finding ways to reinvigorate the oral care experience through unique and relevant partnerships that our community loves,” Moon founder Shaun Neff said via statement.
The Hello Kitty electric toothbrush retails for $79.99 and the strawberry mint toothpaste for $12.99.
The Moon x Hello Kitty collection is already available to shop individually or as a bundle on Thursday online at moonoralbeauty.com, in-store and online at Ulta. The collection will also be available in-store and online at Nordstrom on Sunday.
