Michael Kors has unveiled its fall 2024 Michael Michael Kors and Michael Kors Men’s campaigns photographed by Mert Alas under the creative direction of Trey Laird. These two campaign were styled by Alex Harrington and feature global talents.
Shot on location in Los Angeles, the main global campaign features an international cast of models including Olivia Palermo, Mathilda Gvarliani, Lenny Kragba, Ilias Loopmans, Ali Dansky and Diane Chiu. The models are featured in both still photography and a wide range of video assets.
“In L.A., it’s all about how you arrive — how you get out of your car like you’re about to hit the Oscars red carpet, even if you’re just going to lunch or grabbing a juice,” said Michael Kors. “For this campaign, we wanted to capture the sense of possibility and intrigue that L.A. has to offer. And when it came to the styling, Los Angeles is the epicenter of breaking the rules, so there’s a lot of proportion play and that mix of laid-back cool and high glamour.”
The fall 2024 campaign embraces confidence in dressing. There are oversize shirts and suiting along with knits and knee-grazing jackets. In addition, elongated leather blazers, mini hemlines and relaxed denim play with proportions, while faux fur coats and camp prints round out the offerings.
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The season’s accessories emphasize the campaign’s urban cool attitude, according to the company. Structured shoulder bags and mini bags are crafted from cracked and burnished leather, with the Empire Monogram print providing a new take on a Michael Kors’ staple. Inspired by an archival design, the Darrington satchel and messenger combine utility and glamour, while over-the-knee and combat-style boots bring an edge. There are also sculptural high-shine earrings and bracelets.
The global campaign will launch this month, with print ads running in fall issues worldwide. Images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
Dahyun for Michael Kors
In other news, Michael Kors global brand ambassador Dahyun will once again appear in the fall Michael Michael Kors ad campaign. Dahyun has been a member of the musical group Twice since 2015 and became an international sensation.
The ads and videos were shot by photographer Kim Hee June in Seoul. She is wearing looks from the fall 2024 Michael Michael Kors collection. Ads will run in South Korea, Japan, Malaysia, Indonesia, Thailand, Singapore and the U.S.
The musician has established a close relationship with the brand over the past several seasons, serving as global brand ambassador, starring in two previous Michael Kors campaigns and attending the designer’s fall and spring Michael Kors Collection runway shows during New York Fashion Week. Dahyun is expected to attend the spring 2025 Michael Kors Collection runway show Sept. 10.
“There’s nothing like exploring the world of fashion with the unique style of Michael Kors — I always look forward to the next adventure to come,” Dahyun said.
Key looks that are highlighted in the campaign are the Colby shoulder bag, the all-new Nolita shoulder bag and a Japan-exclusive charcoal denim Scarlett top-handle bag.
The campaign launches Wednesday with ads running worldwide throughout the fall. Images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placements.
Shot on Location in Hong Kong
Meanwhile, the brand is also unveiling a campaign with Greater China brand ambassador JC-T, photographed by Chen Man. The performer has starred in hit TV series and has also topped music charts.
Shot on location in Hong Kong, the campaign showcases JC-T’s presence as he navigates the city. JC-T, who became an ambassador last December was photographed stepping out of famed hot spot Wolfgang’s Steakhouse and strolling the city streets.
Featured in this campaign is also the Darrington bag, the archival design that’s available as a satchel and messenger. At the heart of the campaign are two new takes on the Colby handbag, one crafted from smooth leather in a driftwood hue and the other made from denim-printed leather in a charcoal color. The latter features soft, smooth leather printed with a realistic denim effect. The color and leather will soften and wear with time. This Colby bag will only be available in Australia, Japan and Greater China.
Throughout the campaign images and video, JC-T’s mixes polished tailoring with casual cool featuring looks ranging from sleek outerwear to statement accessories. This campaign also debuts Wednesday, with a comprehensive rollout across print and digital media, social platforms and outdoor placements worldwide.
A New Watch and Jewelry Ambassador
In related news, Grammy-nominated singer Angela Aguilar has become the new watch and jewelry ambassador for Mexico, starting with the brand’s fall 2024 campaign. Captured by photographer Christian Ferretti at the Sunset Marquis Hotel in West Hollywood, the campaign showcases select pieces from the latest Michael Kors watch and jewelry collections.
Aguilar was born in Los Angeles to a family of well-known Mexican musicians. The 20-year-old musical star blends traditional Mexican music with contemporary pop influences.
“For me, being Mexican American is kind of a superpower,” Aguilar said. “I can speak English, I can speak Spanish, I can connect with more people. I know that being bicultural is beautiful.”
With a focus on timepieces and jewelry, the imagery highlights the gold-tone Maren watch, a pavé-trimmed rose gold-tone Sag watch, a petite Lexington watch in gold-tone with pave trim and the brand’s Emery wrap watch. The watches and jewelry complement the fall 2024 ready-to-wear.
The campaign launches Wednesday with ads running throughout Mexico during the fall and holiday season. The images will also appear in digital outlets, social media platforms and in outdoor media.
“I’m very excited to be a Michael Kors ambassador. It’s a brand that is super well-known in Mexico, and it’s an honor to be here,” she said.
For the quarter ended June 29, Michael Kors’ top line decreased 14.2 percent to $675 million with operating income of $75 million, as reported, as the Capri-owned company awaits a potential merger with Tapestry.
