Along with being a noted French fashion designer, Gabrielle Bonheur “Coco” Chanel was also quite the fount of knowledge. Throughout her high-profile career in fashion, Chanel offered pearls of wisdom on life, femininity, success and, of course, style.
A pioneer in fashion, Chanel believed “success is often achieved by those who don’t know that failure is inevitable.” Essentially, Chanel found the people who are considered successful don’t think much of their failures. Instead, they continue to push forward towards the goal they want to achieve.
Among her most famous quotes, however, Chanel had a way with synthesizing the true essence of fashion and style. “Fashion changes, but style endures,” which artfully articulates the ebb and flow of trends in the fashion industry, while also acknowledging that true style and presence of self never fades away.
One of the most enduring Coco Chanel quotes is arguably her advice to women: “A girl should be two things: classy and fabulous.” What Chanel is alluding to isn’t fitting one particular mold of “classy” or “fabulous,” but instead asking women to identify their own level of classy and search for pieces and elements of their life and personality that make them feel fabulous — not for anyone else, but themselves.
Ahead, read some of Coco Chanel’s most famous quotes on everything from fashion to femininity and so much more.
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Coco Chanel Quotes
“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.”
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Coco Chanel Quotes
“A woman can be overdressed but never over elegant.”
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Coco Chanel Quotes
“If you’re sad, add more lipstick and attack.”
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Coco Chanel Quotes
“Dress like you are going to meet your worst enemy today.”
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Coco Chanel Quotes
“A woman with good shoes is never ugly.”
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Coco Chanel Quotes
“The best colour in the whole world is the one that looks good on you.”
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Coco Chanel Quotes
“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”
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Coco Chanel Quotes
“I only drink Champagne on two occasions, when I am in love and when I am not.”
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Coco Chanel Quotes
“A woman who cuts her hair is about to change her life.”
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Coco Chanel Quotes
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
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Coco Chanel Quotes
“Elegance is refusal.”
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Coco Chanel Quotes
“Elegance does not consist in putting on a new dress.”
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Coco Chanel Quotes
“I imposed black; it’s still going strong today, for black wipes out everything else around.”
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Coco Chanel Quotes
“You live but once; you might as well be amusing.”
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Coco Chanel Quotes
“Fashion changes, but style endures.”
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Coco Chanel Quotes
“I wanted to give a woman comfortable clothes that would flow with her body. A woman is closest to being naked when she is well-dressed.”
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Coco Chanel Quotes
“You can be gorgeous at thirty, charming at forty, and irresistible for the rest of your life.”
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Coco Chanel Quotes
“I don’t do fashion. I am fashion.”
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Coco Chanel Quotes
“Success is often achieved by those who don’t know that failure is inevitable.”
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Coco Chanel Quotes
“I don’t care what you think of me. I don’t think of you at all.”
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Coco Chanel Quotes
“Fashion has two purposes: comfort and love. Beauty comes when fashion succeeds.”
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Coco Chanel Quotes
“Simplicity is the keynote of all true elegance.”
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Coco Chanel Quotes
“There are people who have money and people who are rich.”
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Coco Chanel Quotes
“Nature gives you the face you have at twenty. Life shapes the face you have at thirty. But at fifty you get the face you deserve.”
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Coco Chanel Quotes
“Look for the woman in the dress. If there is no woman, there is no dress.”
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Coco Chanel Quotes
“Adornment, what a science! Beauty, what a weapon! Modesty, what elegance!”
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Coco Chanel Quotes
“A woman who doesn’t wear perfume has no future.”
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Coco Chanel Quotes
“I don’t understand how a woman can leave the house without fixing herself up a little — if only out of politeness. And then, you never know, maybe that’s the day she has a date with destiny. And it’s best to be as pretty as possible for destiny.”
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Coco Chanel Quotes
“You were born an original, don’t become a copy.”
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Coco Chanel Quotes
“Luxury must be comfortable, otherwise it is not luxury.”
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Coco Chanel Quotes
“In order to be irreplaceable one must always be different.”
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Coco Chanel Quotes
“A girl should be two things: classy and fabulous.”
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Coco Chanel Quotes
“The most courageous act is still to think for yourself. Aloud.”
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Coco Chanel Quotes
“As long as you know men are like children, you know everything!”
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Coco Chanel Quotes
“Don’t spend time beating on a wall, hoping to transform it into a door.”
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Coco Chanel Quotes
“My life didn’t please me, so I created my life.”