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Tennis fever is higher than ever.
From the early days of the sport, tennis has always been much more than just a game. From world champion Björn Borg to record-breaking Serena Williams, the tennis icons’ influence in fashion and broader culture remains relevant throughout the decades.
The list is large and ranges from Brunello Cuccinelli and Gucci to Tory Burch and Celine, curating capsules to cater to the trend. In addition to sportswear giants including Nike, Head Sportswear and Adidas, young brands have gotten in on the game, with the likes of Recreational Habits and Sporty & Rich enticing Gen Z with youthful spins on the sportif, preppy style.
When it comes to accessories, classics get the high-fashion treatment, as seen with Christian Dior’s DiorClub V1U visor with a jacquard stretch band and a gradient pink-to-gray details or a ultimate preppy staple, a pair of Tiffany & Co. Signature Pearls earrings in 18-karat white gold with diamonds.
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Here, WWD curates the lastest 33 tennis fashions from the fall 2024 season.