Dior has landed on the coast of Mexico.
The French luxury house unveils a new boutique in Cancún, the tropical holiday destination on the Yucatán Peninsula bordering the Caribbean Sea.
Located at the La Isla shopping mall, the open-air complex, the store’s facade showcases its “cannage” design motif with a white stone finish as backdrop.
Inside, with two levels and Versailles parquet flooring throughout, a winding staircase acts as the pièce de résistance at the center, inspired by the existing design found in Dior’s Paris shop at 30 Avenue Montaigne. A gallery-like display of mannequins clad in white surround the structure, which also features works by Mexican multidisciplinary artist Carlos Amorales.
The collections in the boutique are highly curated, according to the brand. Women mannequins as imagined by creative director Maria Grazia Chiuri are seen in the front entrance, with areas dedicated to ready-to-wear, accessories such as bags, small leather goods, shoes and jewelry.
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In men’s, with collections by artistic director Kim Jones, the selection offers tailored apparel, as well as accessories, small leather goods and shoes.
There are also home items by Dior Maison and a corner for fragrances with La Collection Privée Christian Dior.
“This inauguration marks the significant ties between the house and Mexico, reaffirming Dior’s timeless elegance and unparalleled craftsmanship, as well as its commitment to delivering excellence and innovation,” notes Dior.
This marks Dior’s seventh boutique in Mexico. The brand has four shops in Mexico City and locations in San Pedro Garza García in Monterrey and Zapopan in Guadalajara.
The boutique in Cancún is located at Centro Comercial La Isla Boulevard Kukulkán KM 12.5, C.P. 77500, Quintana Roo, Mexico.
