LONDON — Jimmy Choo is taking on the streets of London with its fall 2024 men’s campaign starring model Kit Butler.
Photographer Alessio Bolzoni shot the campaign around central London with exposed bricks backdrops, green parks and street corners with the model wearing the brand’s Marlow shoe in different styles, such as a loafer with a thick rubber sole, a study moccasin and a classic derby style in calf leather with and without broguing details.
The brand is also pushing its men’s handbags category. In the campaign images, Butler carries Jimmy Choo’s diamond style bag in two sizes, a large geometric leather shape and a classic tote style.
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Earlier this month, the brand appointed Chinese actor, singer and motorcycle racer Wang Yibo as a global brand ambassador.
Sandra Choi, creative director at Jimmy Choo, said: “Wang Yibo possesses a dynamic amount of talent; he’s a multidisciplined creative with an admirable work ethic. He embodies the essence of the Jimmy Choo man, confident and daring, with an inspiring zest for life.”
Feeling honored to join the Jimmy Choo family, Wang said he has always “admired the creativity and craftsmanship of the collections, which allow me to express my personality and style.”
Wang started his career as a member of the K-pop boy band Uniq, and has gone on to become one of China‘s most marketable male stars with more than 40 million followers on Weibo. His name logs more than 280 billion impressions on Weibo, and 6.4 billion views on Xiaohongshu.
