Georgina Rodríguez has her own fragrance. The model, star of Netflix’s “Soy Georgina,” and girlfriend of football superstar Cristiano Ronaldo, collaborated with Laverne on her very first perfume.
Dubbed Sense, the fragrance came to be after Rodríguez tested more than 740 samples. “Finally, Georgina chooses the perfect combination that embodies all her feelings in a perfume bottle,” according to the brand, adding that it “collects all the secrets of femininity in a bottle.”
The fragrance, which contains notes of blackcurrant, mandarin, jasmine, iris and orange blossom, is housed in a pink glass bottle with tassel-trimmed round top and is packaged inside a matching pink handbag with a scarf-wrapped handle. It is available to purchase on the brand’s website.
Rodríguez posted photos of herself modeling the bottle and shared moments from the launch party on her Instagram, writing, “It took me one year of designing with [Laverne].”
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While the fragrance marks Rodríguez’s first official release — a celebrity rite of passage — it is not her first time working with Laverne. Last March, she fronted a campaign for Blue Laverne.
The market for celebrity fragrances has continued to expand in recent years, with new entries by Beyoncé, Rihanna, Billie Eilish, Drake, Sabrina Carpenter, Ariana Grande, and Millie Bobby Brown, to name a handful.
Rodríguez has had a busy week, between her fragrance launch and Paris Fashion Week. She recently attended Vetement’s spring 2025 ready-to-wear show, arriving in a velvet off the shoulder mini dress and diamond necklace.
Earlier this month, Rodríguez attended the 2024 Venice International Film Festival, as one of eight to be honored with the “Diva E Donna” award for her reality series, “Soy Georgina.” She walked the red carpet in a gown by Oscar de la Renta and Pasquale Bruni jewelry.
Last year, her impact on the red carpet was quantified after she attended the 2023 Cannes Film Festival and posted about her “perfect makeup look” using L’Oréal cosmetics. Her collaboration with L’Oréal ended up generating an estimated $1.2 million in media impact value, according to Launchmetrics.
