Fashion industry partnerships with cancer charities are offering themed merchandise and donations throughout the month.
In 2024, the fashion industry continues to support Breast Cancer Awareness Month through pink-themed collaborations, unique collections and focused charity initiatives. Held annually since October 1985, this campaign, initiated by the American Cancer Society, aims to fund breast cancer research, cures, treatment and prevention. Fashion industry partnerships are increasingly integral, offering themed merchandise. These initiatives help raise awareness and raise funds to combat the disease. According to the Breast Cancer Research Foundation, in 2024, an estimated 313,510 people will be diagnosed with breast cancer in the U.S.
Below, here are some companies this year supporting Breast Cancer Awareness Month. Check back for regular updates.
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Ralph Lauren
Image Credit: Courtesy of Ralph Lauren For 2024, Ralph Lauren continues its Breast Cancer Awareness initiatives with a revamped Pink Pony Collection featuring a vibrant black and pink palette aimed at attracting younger consumers. The collection includes a diverse range of apparel and a limited-edition collaboration with fitness brand Bala. Ralph Lauren commits to donating 100% of proceeds from its classic Pink Pony Twill Ball Cap and Pink Pony Cashmere Hoodie, and 25% from other Pink Pony items, to the Pink Pony Fund and various global cancer charities. The collection launches on Sept. 26 on ralphlauren.com/pinkpony.
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Laura Geller Beauty
Image Credit: Courtesy of Laura Geller Beauty Laura Geller Beauty, led by breast cancer survivor Laura Geller, bolsters its commitment to Breast Cancer Awareness Month initiatives with an exclusive collection. Available beginning Oct. 1, the collection, priced at $59, includes the Everyday Heroes Baked Trio and a Dual-Ended Blush + Eyeshadow Precision Brush Duo. The beauty brand pledges 50% of the proceeds from the BCA bundle to Fran Drescher’s Cancer Schmancer Foundation, a charity focusing on cancer prevention and early detection.
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Guess
Guess will contribute $10,000 and provide a gift with purchase for donations made at select U.S. stores throughout October. Additionally, Guess Watches continues its 11-year collaboration with the foundation, donating a portion of proceeds from its second limited-edition watch series.
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Bloomingdale’s
Image Credit: Courtesy Bloomingdale’s launched its annual Pink Campaign with the Aqua x Kerri Rosenthal collection to support Breast Cancer Awareness Month. Over 19 years, Bloomingdale’s has raised over $18 million for the Breast Cancer Research Foundation and The Tutu Project. This year’s collection, inspired by Kerri Rosenthal’s daughter’s breast cancer journey, includes 50 pieces of apparel and accessories, with the brand making a one-time $25,000 donation to the Breast Cancer Research Foundation. More details are available on bloomingdales.com.
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Tifosi Optics
Image Credit: Courtesy of Tifosi Optics Tifosi Optics marks its commitment to Breast Cancer Awareness Month with its third annual collection, featuring sport and lifestyle sunglasses in special pink colorways on TifosiOptics.com. Tifosi will donate 100% of the proceeds from this limited-edition collection to the Lynn Sage Breast Cancer Foundation, supporting vital research and educational outreach on breast cancer.
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Vera Bradley
Vera Bradley will donate 100% of net proceeds from the Foundation Woodlark Tote Bag sales during October (up to $100,000) to The Vera Bradley Foundation for Breast Cancer. Since its inception, the Foundation has raised over $41 million for breast cancer research at Indiana University School of Medicine. The eco-friendly tote bag was launched on Oct. 1 and is designed for everyday use.
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Armitron
Image Credit: Courtesy of Armitron Armitron is collaborating with Susan G. Komen for the Together In Pink Collection. This collection includes four limited-edition watches: two versions of the new Tessa and two variants of the Tilly, each featuring pink accents. Priced starting at $65, the watches have rectangular faces and roman numeral dials. Armitron has pledged a $5,000 donation to the Susan G. Komen Foundation.
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Hutch
Image Credit: Courtesy of Hutch New York City-based brand Hutch will donate dresses to United Breast Cancer Foundation in October to support those impacted by the diagnosis. Founded in 2010 by Daniel Saponaro, the contemporary label is known for classic, easy and feminine designs often featuring vibrant colors and prints. Saponaro previously told WWD that one of the purposes of the brand was “fostering confidence in every individual who wears it.”
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Cupshe
Image Credit: Courtesy Throughout October, Cupshe will donate 100% of profits from its Breast Cancer Awareness “From Surviving to Thriving” collection to Know Your Lemons Foundation, an organization that aims to improve early detection of breast cancer through symptoms and screening education, presented in an innovative and inclusive way. More details are available on cupshe.com.
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Oofos
Image Credit: Courtesy Oofos launched its foam-filled pale pink slide with a hot pink sole as part of its ongoing Project Pink Initiative. For every pair sold, Oofos has committed to donating 10% of proceeds to patient care and cancer research at Dana-Farber Cancer Institute. To date, the brand’s initiative has provided over $4.5 million to the Dana-Farber Cancer Institute and the Jimmy Fund.
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Look Optic
Image Credit: Courtesy of Look Optic Eyewear brand Look Optic released limited-edition pink versions of the popular Cosmo and Laurel frames to support breast cancer research. Teaming up with Jamie Tisch, the brand pledges to donate 10% of sales from the glasses to the Women’s Cancer Research Fund, with a guaranteed minimum of $10,000. This initiative will aid in funding innovative research and programs focused on improving the diagnosis, treatment and prevention of women’s cancers. The frames, priced at $68 for traditional and $98 for progressive lenses, are currently available online.
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Vaincourt
Image Credit: Courtesy For Vaincourt, the Parisian brand specializing in luxury belts, breast cancer awareness hits close to home. In honor of the label’s team members who have been personally affected by the disease, Vaincourt will donate 15% of all web sales in October to the Pink Ribbon Foundation. The foundation is a grant-making trust that provides financial support to charities in the U.K.
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MoveActive
Image Credit: Courtesy Pilates accessories brand MoveActive has released a pink-hued collection in time for Breast Cancer Awareness Month. Low-rise and grippy crew socks have been reimagined in pink-infused designs, including a playful cheetah print. The brand has committed to donating $1 from every pair sold to the National Breast Cancer Foundation through the end of October.
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ThirdLove
Image Credit: Courtesy Lingerie label ThirdLove has curated a collection of pink bras and underwear, “Pink Collection.” For every item purchased, ThirdLove will donate $1 to Living Beyond Breast Cancer, a non-profit organization dedicated to providing resources and support to those affected by breast cancer. The brand has committed to give up to $10,000 for the month of October. Styles include best-sellers such as its wireless bra, high waist thong and T-shirt bra.
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Lilly Pulitzer
Image Credit: Courtesy of Lilly Pulitzer Lilly Pulitzer launched its sixth annual Print with Purpose collection, “Absolutely Flamazing,” in collaboration with the Breast Cancer Research Foundation (BCRF). The collection features a pink flamingo paisley print across 16 items, including apparel and home accessories, ranging in price from $38 to $198. Lilly Pulitzer has committed to donating $25,000 to BCRF, a leading funder of global breast cancer research. The collection will be available on lillypulitzer.com and in Lilly Pulitzer retail and signature stores.
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Jane Win
Image Credit: Courtesy Fine jewelry brand Jane Win has launched a special collection in honor of Breast Cancer Awareness Month. The brand reworked its signature coin pendant to feature pink tourmaline stones on one side and the words “love, courage, strength” on the other. For each pendant sold, 20% will be donated to the Breast Cancer Alliance. Find out more on janewin.com.
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GHD
Image Credit: Courtesy In 2024, GHD continues its commitment to Breast Cancer Awareness with the Fondant Pink Collection, donating $10 from each sale to The Pink Agenda. This marks the 21st year of GHD’s dedicated pink campaigns, which deeply personal to the brand’s employees, who have shared their own stories about breast cancer’s impact on their lives. The partnership with The Pink Agenda highlights the need for regular self-checks, which is detailed in an educational video included as part of the campaign. The limited-edition pack includes various GHD styling tools, including the Helios professional hairdryer and Glide hot brush.
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Lands’ End
Image Credit: Courtesy Lands’ End has launched the limited-edition T and T Tote Bundle in collaboration with Tiffany and Tegan, who are twin sisters and breast cancer survivors. The custom embroidered tote features the breast cancer awareness ribbon. The bundle includes five Lands’ End products curated by the twins, such as a shawl wrap and a faux fur throw blanket. Lands’ End will donate 100% of the proceeds from this initiative to Pink Fund, a charity supporting breast cancer patients in active treatment.
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Bogg Bag
Image Credit: Courtesy of Bogg Bag For Breast Cancer Awareness Month 2024, woman-founded Bogg Bag has partnered with the Breast Cancer Research Foundation (BCRF). Bogg Bag will donate 10% of the purchase price from its Haute PINK and Blowing PINK Bubbles collections throughout October to BCRF.
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Athletic Propulsion Lab
Athletic Propulsion Labs (APL) is releasing a limited edition APL TechLoom Dream athletic shoe with a satin pink ribbon on the heel. APL will donate 20% of the $250 sales price to the Women’s Cancer Research Fund, guaranteeing a minimum of $5,000. The shoe is available at www.athleticpropulsionlabs.com and APL Flagship Experience locations in Los Angeles and New York. This initiative honors the memories of the founders’ grandmother and NJ Falk’s mother, both of whom passed away from breast cancer.
