TRICK OR TREAT: After a summer spent dressing music pop stars from Troye Sivan to Doja Cat and Karol G for their seasonal gigs, GCDS is gearing up for Halloween by looking at the world of cinema instead.
The brand is dropping a capsule collection inspired by horror icons from Universal Pictures, following up a series of pieces paraded during its fall 2024 runway show in Milan earlier this year.
Items in the collection include designs featuring killer doll Chucky, who menacingly pops up on printed T-shirts, a hoodie and even a tie, or Dracula, who appears on a veiled stretch minidress or is crystalized on a strapless frock.
The line also has accessories spanning from baseball caps to bags, including the new Mega Comma handbag, whose soft structure is secured by a silver closure shaped after Chucky’s head.
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“Cinema and fashion reside in the same realm of creativity, both tell stories and blend reality with fantasy,” said Giuliano Calza, GCDS creative director. “With this capsule collection, I wanted to honor one of my childhood fascinations: monsters. They weren’t just terrifying but often misunderstood, frequently labeled as evil or bad, yet beneath that surface lurked relatable elements embodying struggles and inner forces that resonate with me deeply.”
With prices ranging from 120 euros to 690 euros, the capsule collection will be available at the brand’s online store and a selection of retailers starting Tuesday.
To mark the launch, the brand will host a private horror-themed dinner at Universal Studios backlot in Hollywood on Oct. 23. It is understood that Calza will welcome a VIP guest list at the event, but the names are still under wraps.
The Italian brand is not new to toying with pop culture in its collections, advertising campaigns or through tie-ups. For one, GCDS most recently released a limited-edition of its signature Heart bag in collaboration with Polly Pocket to mark the toy’s 35th anniversary. Available only in 20 pieces each retailing at 550 euros, the playful heart-shaped accessory came in a transparent version with all the colorful miniature trinkets filling the bag in full display.
“I see GCDS as a brand that creates ‘Toys for Adults,’ unique objects that rekindle the wonder in the eyes of our inner child,” said Calza of the project, nodding to the title of his fall 2024 collection, too. “Polly Pocket is the symbol of those memories that remain imprinted in our minds,” he added, teasing that the project with Mattel is “only the beginning of a broader collaboration.”
