LONDON — Chanel is getting a head start on Christmas with a beauty pop-up at Harrods.
Door 6 of the luxury retailer in Knightsbridge has been transformed to replicate a magical Christmas house until Oct. 24.
Inside there’s plush carpet that imitates Chanel’s signature tweed with a fireplace that’s decorated with neatly wrapped presents in the brand’s black-and-white ribbons.
A carousel-like roundtable in the middle of the space features all the limited-edition products that are making their debut at Harrods, such as a No.5 fragrance bottle with a snow cap woven from silk and applied by hand to cover the shoulders of the bottle; mini purse sprays in black and white or black and gold that can be worn as jewelry or on bag charms with Gabrielle “Coco” Chanel’s lucky number five; Chanel wish cards with matching envelopes featuring a gold No.5 artwork and Christmas baubles printed with the brand logo.
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Customers will also receive small gold charms upon purchases that can be added to wrapping ribbons or to phone accessories.
Each item in the pop-up has collector’s-item potential, including the 31 Le Rouge set that comes with a glass case, two lipstick sleeves in gold and white with 12 shades of the lipstick, which is priced at 1,035 British pounds or a 900-ml. bottle of the No.5 fragrance with the snowy cap that’s retailing at 16,000 British pounds.
Customers who spend more than 200 British pounds will receive a delicate tote bag that’s printed with the words Chanel Beauté in gold.
There’s plenty of Instagram moments, too.
Chanel has created a special QR code that allows customers with smartphones to experience a snowy filter for photos or videos or customers can get their photos taken on a Polaroid in front of the fireplace.
The brand has produced a small gold map that opens up like a Christmas house that highlights all of the Chanel spaces inside Harrods, on the ground floor there are seven spaces including a counter in the beauty hall, another in the perfume hall, an eyewear stand, a luxury accessories space that carries leather goods, watches, fine jewelry and more.
