Tapping into the slow fashion movement, communication expert Paolo De Vivo launched his knitwear project back in 2018, building it into a go-to brand for luxurious and understated wardrobe builders.
Leveraging a strong bond with a family-run British factory that has been in business since the 18th century, as well as a network of Italian artisans — including a Milan-based knitting company founded in the 1980s — he has carved an aesthetic of simplicity, with several pieces boasting cable knits, raglan sleeves and a soft, cocooning vibe.
“I prefer to produce a few essential and neat pieces, crafted with great care and exceptional materials, to celebrate the timeless quality of the things that surround us,” De Vivo said about the project.
Crafted from British wool, mohair, cashmere, lambswool, baby alpaca and camel hair, the collections are rooted in understated chic. Price tags range from 385 euros to 1,900 euros.
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He brought his collections to international menswear fair Pitti Uomo for the first time for the spring 2025 season even though he generates the bulk of his business through a proprietary e-commerce site, personal orders and made-to-measure services. The brand has been stocked at Halo in Portland, Issimo, the boutique inside the Il Pellicano Hotels, and The Pink Closet, the lifestyle shop of luxury hotel Palazzo Avino in Ravello, Italy.
Denobiliaryparticle has recently unveiled a new brand campaign of portraits starring Italian actor Jacopo Olmo Antinori and top model Simonetta Gianfelici.
