Kourtney Kardashian Barker’s Lemme is in growth mode…hair growth that is.
On Tuesday, the brand will unveil its latest capsule innovation Lemme Grow, $60, a hair growth and anti-shedding formula, exclusively on lemme.com.
“People in the Lemme community have been asking us for a natural hair growth supplement for over two years,” Kardashian Barker said over the phone.
Hair growth supplements have continued to be a hot product across beauty and wellness. According to data from Spate, hair supplements reach nearly 122,000 monthly Google searches, which denotes “high consumer awareness.” With a slew of products on the market, the Lemme team differentiated this version by removing biotin from the formula.
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“We heard from thousands of people who were looking for a hair growth solution that didn’t include biotin,” Kardashian Barker said. “Many people have a sensitivity to biotin that can cause breakouts.”
Many hair growth supplements on the market feature up to 3,000 mcg of biotin or 10,000 percent of one’s daily value. While there are some small studies that suggest biotin could cause breakouts, there is also anecdotal evidence across platforms like Reddit where a swarm of users are discussing the phenomenon. Therefore, Lemme Grow is a biotin-free, all-natural formula.
“Lemme Grow features a clinically studied keratin, vitamin and mineral complex shown to grow thicker, stronger hair in 12 weeks and reduce hair shedding in just 30 days,” said Dr. Kathleen Valenton, a board-certified OB-GYN and Lemme medical advisory board member, via email. “This supplement is uniquely formulated without the use of biotin for those, including some of my patients, who experience sensitivities or breakouts with biotin.”
The supplement employs Cynatine HNS Keratin, a patented and clinically studied ingredient shown to boost hair strength and shine; L-cysteine and silica for stronger strands, and a vitamin complex for overall health.
Although not currently taking the supplement, as she is still breastfeeding, hair loss and changes are topics close to Kardashian Barker.
“I noticed it with all four of my kids, when I was breastfeeding, that I would have hair loss and shedding,” she said. “It was something that I was interested in as well and definitely inspired by my own life too.”
While Kardashian Barker plans to add this to her hair care routine after she’s done breastfeeding, she has a few other steps she takes for strong, healthy strands, particularly post-pregnancy.
“A new thing I’ve been doing is I drink bone broth in the mornings instead of tea. I have that on my carpooling adventures,” she said. “I try to not do too much to my hair during this time, and I try to not wash it as often as possible. I will put hair oils…in and just keep my hair sleek, and then just try to not use a lot of product at all.”
Currently she is using the Anablue Treatment Oil, $42. She’s also been using a gua sha hair brush.
Lemme’s latest launch follows the massive success of its recent GLP-1 Daily launch, which quickly sold out and garnered lots of buzz, as drugs like Ozempic continue to boom.
“It quickly became one of our bestselling products in a matter of days, and it continues to grow daily,” Kardashian Barker said. “Our consumer is so focused on education, and they’ve really zoned into the power of GLP-1 as a hormone. When you boost your GLP-1, you’re getting so many added benefits, like reducing inflammation, balancing your blood sugar, feeling more energized and reducing fatigue.”
With that, there is of course more to come for Lemme.
“A good problem to have is that there are so many categories that our consumer is interested in,” said Kardashian Barker’s business partner Simon Huck, hinting that there will also be new formats coming aside from the main three: tinctures, capsules and gummies. “We are launching a ton of new products.”
Kardashian Barker added: “We’re focused on continuing to build a science-forward brand that empowers women in their wellness journey, and that means that we have so many more products to launch across so many categories, from beauty to women’s health to weight management. I would say those are our three biggest categories, but then there’s so many products that we can do under each of those.”
