Siegelman Stable is setting up shop for the holidays.
The fashion brand, which fuses luxury sports fashion with harness racing, is opening a holiday pop-up store at 10 Greene Street in SoHo. The pop-up will be open from Friday through Dec. 20.
This is the brand’s first extended pop-up store since it was founded in 2020 by Max Siegelman, who launched the brand to honor his family business, Siegelman Racing Stable, which was established by his father in 1982.
“This is our biggest opportunity yet to show who we are as a brand in person for a significant amount of time, at the best time of the year,” Max Siegelman said. “We used the Shopify space in spring 2024, and it reopened our eyes as to why it is so important for an e-commerce founded brand to bring our story and clothing to life.”
Siegelman Stable previously hosted two weekend-long pop-ups with Shopify, but the SoHo store is its longest retail initiative to date.
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“At Shopify, we support entrepreneurs at every stage, from their first sale to their first million,” said Jessica Williams, Shopify’s head of brand marketing and partnership. “Watching Siegelman Stable’s growth and how their Shopify-powered pop-up resonated with customers, leading to a holiday repeat, has been incredibly rewarding. We’re proud to help merchants like Siegelman Stable connect with their customers in person.”
The pop-up will offer exclusive apparel and accessories releases, restocks and the brand’s winter 2024 collection, specifically highlighting its knitwear and headwear. Prices ranges from $38 to $2,200. There will also be a full coffee bar presented by Bluestone Lane.
Siegelman Stable also partnered with design studio ForEveryday.Life to design the space. The storefront was transformed into a blue color-blocked space designed with velvet and suede accents.
