Actress Eiza González is joining David Yurman as the brand’s latest ambassador.
The “Baby Driver” actress was announced on Friday as a brand ambassador and is kicking off the role with her first ad campaign for the spring 2025 season that spotlights the jewelry brand’s signature Cable collection.
“I’ve always been a humongous fan of the brand,” González said. “I obviously have had quite a journey with jewelry and my expression through it. I feel like at this moment in my life, it just felt like the right companion and the right partnership. I just really love how the house works and how it’s a family-built business. I just love the Yurmans — they are so sweet and nice. I love that the creative world is in-house and it’s innovative, it’s authentic and it feels like the jewelry of a contemporary woman.”
González appears in the campaign images at New York’s Solomon R. Guggenheim Museum modeling gold bracelets, necklaces, rings and earrings from David Yurman’s Cable collection. She is joined in the spring campaign by fellow David Yurman brand ambassador Iris Law. The campaign was photographed by Tyrone Lebon and directed by Frank Lebon.
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It’s fitting that González’s first campaign for David Yurman spotlights the brand’s Cable collection, as the motif is one of the actress’ favorite styles from the brand.
“I remember really seeing those pieces and thinking, wow, the fact that a guy and a girl can wear this is incredible,” she said. “I’ve gotten more familiarized with the brand and realized that the Yurmans just think in an architectural point of view versus like a specific style — even though they have their specific lines for each [gender], I feel like you can wear everything. As much as I love the Cable collection — which is my favorite as a woman — I also kind of love the male collection.”
González said she’s also a fan of David Yurman’s Mercer collection and the brand’s diamond pinky rings.
The actress joins a large roster of celebrities and public figures who have served as David Yurman ambassadors. The list includes figures like Law, Michael B. Jordan, Scarlett Johansson, Shawn Mendes and others.
“Eiza’s journey is truly inspiring,” said Evan Yurman, president and chief creative officer of the brand. “Growing up in Mexico, she worked hard as a teen actress and singer, steadily climbing the ranks in the film industry to where she is today. Throughout countless film projects and opportunities, she’s remained true to herself. She carries a confidence that truly comes alive on camera, and I’m excited to share that energy with viewers in our new Sculpted Cable campaign.”
