In the crowded skin care space, it takes something revolutionary to capture the attention of industry titans. For Juana, the CBD-powered skin care line founded by Yann Moujawaz, that something is bio-stimulation — a combination of nature and biotechnology that has proven so effective in clinical trials the company claims its products are showing reduced inflammation markers by up to 95 percent. This breakthrough approach has attracted heavyweight backers, including Space NK founder Nicky Kinnaird and model and investor Natalia Vodianova Arnault, who are now helping to propel Juana’s rebrand and global expansion plans.
“Potency” is the word Moujawaz uses to describe both the ethos behind Juana as well as its new look and feel, revealed exclusively to WWD. The vibrant new yellow-and-olive packaging, reflects the unique bio-stimulation approach that underpins Juana’s formulations. “The new look reflects the brand’s potency from the ingredients and formulations, which is its strength and power, but also the idea that customers are stepping into your potency and prime, which from an emotional standpoint, is core to the brand,” Moujawaz said.
Related Articles
This combination led Kinnaird to invest in the company. “I am inspired by Juana’s bold brand ambition and emotional resonance that goes way beyond skin care,” Kinnaird said. “Trial results in Europe were impressive and Juana’s premise of bio-stimulation and self-optimization through a combination of biotech ingredients and potent botanicals feels future-proofed.”
Moujawaz first launched Juana — pronounced Joo-ah-na — in the UAE in 2023 after four years of development. At the heart of Juana’s approach is the idea of regeneration which works with triggering the body’s natural processes rather than simply coating the skin with actives. “We aim to tap the body’s own natural self-repairing and self-regenerative mechanism to promote tissue repair and rejuvenation,” Moujawaz said.
Juana’s product lineup includes targeted treatments that combine CBD with other clinical-grade botanical ingredients. Key products include the Rebalance Face Cream, which incorporates 300mg CBD alongside chlorella pyrenoidosa to rebalance skin by stimulating cellular detoxification and hydration. The Fortify Face Oil has CBD combined with helichrysum extract and rhodiola rosea to strengthen the skin’s defenses.
Having lived and worked in the Middle East for 13 years, Moujawaz, who is French Syrian, made a strategic decision to roll out the brand in the UAE, working through challenges to get the regulatory approvals for medical CBD. Juana is currently distributed through more than 100 clinics in the UAE and readying a global expansion into premium retail.
“Phase one of our retail strategy has been focused on longevity clinics and medical aesthetic clinics,” Moujawaz said. “We are looking now at phase two with a retail expansion that would take the brand to markets outside the Middle East.”
