“Sailing has always been part of my world. The freedom, adventure, and bold aesthetics of the lifestyle have inspired me for as long as I can remember,” said Tommy Hilfiger, whose brand is launching the Hilfiger Sailing Collection Wednesday. It’s a contemporary reimagining of archival silhouettes inspired by the Hilfiger brand’s deep-rooted connection to the sea.
From the regatta to the runway, Hilfiger has drawn inspiration from sailing since the ’90s, fusing seafaring tradition with cutting-edge innovation. As the PVH-owned brand celebrates 40 years of nautical heritage, the capsule looks to bring new life into classic designs.
“The open water and the yachting lifestyle have always carried a sense of freedom and adventure,” said Hilfiger. “Since the early ’90s, our collections have captured the spirit of the sea, embracing maritime influences and blending relaxed sailing-inspired design with timeless prep. This collection is a tribute to that passion, a modern interpretation of our nautical heritage that remains true to the pioneering spirit of the brand.”
The 22-piece capsule is inspired by the energy of sailing down the Hudson River. Technical regatta jackets layer over fleece hoodies and striped Ts, while a woman’s nylon deck coat is redefined with fresh, feminine proportions and reversible functionality.
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The men’s and women’s capsule features iconic motifs such as ropes, pulleys and signal flags, which are woven into the collection. The color palette highlights reds and greens, adding a contemporary touch.
Retail prices range from $65 to $383, and the sizes go from XS to XXL.
To create the collection, Hilfiger said they dug into their archives and reinterpreted some of their most iconic sailing pieces through a modern lens. “We researched much-loved sailing silhouettes — regatta jackets, fleece hoodies and striped knitwear — and refined them with fresh proportions, premium fabrics and nautical details. It felt very timely to create sophisticated takes on iconic motifs like ropes, pulleys and flags that give it a fresh coastal feeling. It’s a collection that strikes a balance between heritage and innovation making timeless sailing style feel new again,” said Hilfiger.
Asked if he has a personal favorite from the collection, Hilfiger said the reversible regatta jacket, which he called “a true icon.”
“One side features our signature flag logo while the other comes in a rich contemporary green. It’s a perfect balance of heritage and modernity, paying tribute to 40 years of sailing inspiration while feeling fresh and relevant today. Whether you’re on the water or in the city, it’s bold, classic and effortlessly cool — everything I love about the collection,” said Hilfiger.
Forty years ago, Hilfiger’s original logo was introduced as a bold, rectangular “flag,” with Tommy and Hilfiger framed in navy bars. Designed to evoke a sense of nautical heritage, the logo integrated Hilfiger’s initials in maritime signals — THJ (Thomas Jacob Hilfiger).
The Hilfiger Sailing Collection is available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners. The brand is also sponsoring the U.S. Sail GP Team.
