MILAN — Elie Saab Maison has relocated its flagship showroom in Milan.
After five years, the brand has moved from Via Sant’Andrea, 23 to a 4,843-square-foot location on Via Pietro Mascagni, 2 inside a historic Milanese palazzo.
The new space, designed as a private residence, features the brand’s home collection. On the occasion of Design Week, the brand presented its new collection of 10 furniture pieces dubbed “sculpted dreams” by corporate brand maison creative director Carlo Colombo.
“Our aim was to shape forms that are both visually striking and structurally refined, where precision joinery, complex curvature and material layering come together in seamless harmony,” stated Colombo. “From hand-finished metals to meticulously selected fabrics, leathers and a curated palette of exquisite marbles, every element has been chosen to enhance tactile richness, visual depth and a sense of timeless elegance, delivering enduring quality within the language of high design.”
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Positioned beneath original Tiepolo-era frescoes is the Eclisse sofa, which features a dual structure: an external shell lacquered or in leather and an upholstered interior in fabric or leather, complete with tone-on-tone cushions with the brand’s monogram.
In another room is a bedroom suite where the focal point is the four-poster Layl canopy bed, available in polished nickel, chrome or black chrome.
The dining area opens onto a balcony overlooking Piazza San Babila. The Dorio table, made with an elliptical top in marble or wood, rests on a lacquered support. The support of the table is in brushed or satin finishes.
A private atelier offers consultations with architects also available for contract, residential and hospitality projects. The atelier also houses the centerpiece of the collection, the lobster armchair.
“Whether in fashion or interiors, I believe that every detail should reflect a sense of identity, a way of life, a soul. The new Milan showroom brings this philosophy to life. The high ceilings, the noble architecture, the generous spaces; they allow our creations to breathe, to be seen in their true light,” stated designer Elie Saab.
The showroom features the complete line made in collaboration with Italian decor firm Giobagnara. Presented along with the brand’s own range of objects, the collection includes storage units, gaming, office accessories, cutlery and tableware. Other products on display in the new location include those in collaboration with Milan-based Sahrai for rugs, Italian company SCIC Italia for kitchen and wardrobe solutions, and Zambaiti for wallpaper.
The entire space is scented with “Golden,” the brand’s first home fragrance made in collaboration with Culti Milano.
