British beauty brand Trinny London has hired a banker to explore funding options to fuel U.S. expansion plans, multiple sources told WWD.
The brand founded by British TV personality Trinny Woodall in 2017 previously raised money from Unilever Ventures and Downing, two venture capital funds. According to sources, sales are around $80 million.
A representative for Trinny London declined comment.
The brand opened a New York City pop-up at the end of last year in SoHo, which is still open. The space offers personalized one-on-one appointments for makeup and skin care customization, plus holiday gift sets, special events and more.
Related Articles
It’s the London-based beauty brand’s first store to open in North America, following a counter at Saks Fifth Avenue, unveiled in June 2022. The goal is to have a permanent store in New York and the pop-up will give the brand an understanding of size and location.
“Now is the time, because I think we’ve got enough traction in the U.S. that we know if we open a store, people are going to be excited. The U.S. is our third-biggest market right now, and over the next year, I want to grow brand awareness,” Woodall said of the pop-up in an interview in November.
Trinny London’s skin care lineup includes Plump Up — Peptide + HA Serum, $89; The Elevator — Neck and Décolleté Concentrate, $88, and the latest launch, Take Back Time Eye Treatment, $84. The brand’s makeup favorites include the cult BFF Collection and the newly launched Just Joyous lipsticks, $34 each.
