“Saylor and I have always said that she would take over Uncommon James one day,” said Kristin Cavallari, from her home in Nashville, of the accessories, beauty and lifestyle company she launched in 2017.
“And, I mean, obviously she’s only 9, so we’ll see,” she went on of her daughter. “But she does say that she wants to, and so I just thought that this would be a fun way to get her involved and just get to have this experience together.”
The two are launching a jewelry line designed by Saylor with Cavallari’s help — marking the brand’s first kids’ jewelry drop. Out Tuesday, the eight-piece collection features kid-sized 14-karat gold-plated brass necklaces, earrings and a bracelet made with magnetic closure for easy wear, priced between $18 and $22 — all inspired by sun-soaked memories from back-to-back beach trips to the Dominican Republic and Miami two New Years ago. It showcases colorful beads, a flamingo charm, palm tree, wave and cowrie shells, and has been in the making for a year and a half.
“I just helped guide her,” Cavallari said of the design process.
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Uncommon James’ first release was in jewelry when Cavallari unveiled the company, which now has retail stores in Nashville, Chicago, Dallas and Charleston, S.C.
“It’s our bread and butter,” she said of the category. “We joke that that’s what keeps the lights on in the building,” she laughed. “That’s what’s really driving most of the revenue.”
Skin care is a growing category, she added. “It’s always showing up in our top 10. I think one day it’s going to be rivaling the jewelry.”
Cavallari has been busy with her first podcast tour, “Let’s Be Honest With Kristin Cavallari.” She hit four cities for six shows, and brought cameras along to document the week for a new show premiering on Bravo, Peacock and E! on June 4. Titled “Honestly Cavallari,” it’ll be her fourth reality show.
“It’s the most authentic show I’ve ever done, which was really important to me,” she said. “You know, obviously ‘Laguna Beach’ and ‘The Hills’ were extremely manufactured,” she said of the MTV shows that catapulted her into the spotlight. She was a junior in high school and just 17 years old during the first season of “Laguna Beach,” after MTV arrived to cast the reality series. “The Hills” was the spinoff, following the personal and professional lives of twentysomethings in Los Angeles. Cavallari and others on the casts have revealed how heavily produced the shows were.
Then came “Very Cavallari” on E!, which followed her life in Tennessee with then-husband Jay Cutler and the opening of the flagship in Nashville.
“With ‘Very Cavallari,’ I didn’t show my kids and they’re the biggest part of my life,” she continued. “And that was my choice, and I felt like I sort of did myself a disservice because of that. When you don’t show the biggest part of someone’s life, you’re then having to come up with storylines and fill in these holes, these gaps, and so that show I don’t feel was a good representation. I also was in a completely different place in my life. I was very closed off, where now in my life, I’m the most comfortable in my skin. I’m the happiest I’ve been — so I’m more willing to be vulnerable and let people in.”
The new show will give a glimpse into her life as a mom, featuring her three kids as she was getting ready to hit the road for the tour; the other two are 13- and 11-year-old boys Camden and Jaxon, respectively.
“Between Uncommon James and my podcast, my work plate is full, and most of my life is my kids,” she said. “But they’re in school, so I feel really lucky that I have sort of a perfect work-life balance, and I’m just in a good groove, and I just hope to maintain that.”
