Bond-eye, an Australian swimwear brand, has opened its U.S. pop-up store at 345 Bleecker Street in New York. It’s a significant moment for the brand, marking the beginning of a larger expansion into the U.S.
The shop, which opened Saturday, will remain open through Sept. 30.
The curated space showcases the brand’s Authentic Crinkle swimwear, which is known for its unsized, body-hugging fit, alongside the new Bare collection, a sculpting, self-lined range made from GRS-certified recycled nylon and elastane. Complementing the swimwear are ready-to-wear pieces including sustainable mesh.
The swimwear retails from $90 to $300, and the ready-to-wear ranges from $140 to $320.
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The store’s design is rooted in clean, minimalist aesthetics, infused with Bond-eye’s signature carefree spirit. There are custom lime-washed walls, matte black accents, and buttery-yellow suede chairs creating a space that feels both elevated and relaxed. “The minimalist layout reflects Bond-eye’s core ethos — effortless, considered and distinctly Australian,” said Steve Philpott, founder and chief executive office of Bond-eye.
Bond-eye has established a robust global presence, with its products available in more than 300 retailers across more than 40 countries. Among its partners are Fwrd, Revolve, Moda Operandi, Elyse Walker, The Webster, Luisa Via Roma, Everything but Water, and Ssense.
Bond-eye opened its first flagship last November in the heart of Bondi Beach in Australia.
The company looks to open stores in other locations. “We just need to have the right locations in the right communities in which to activate the Bond-eye brand,” said Philpott. “Our stores have been organic, opportunity-driven and meant to be, and we will stay close and evaluate the sites and the neighborhoods as they come to us. We want to bring our unique and refined Australian lifestyle energy and be a genuine part of the cultural fabric on the street.”
The brand is generating eight figures and is on track to double turnover in the next three years with organic momentum. “It’s not turnover for turnover’s sake though, what we are doing is deliberate, curated and natural. There will be a time when we will scale this with investment while maintaining the magic and culture of the brand. I’s all about timing, and we are entering an exciting new phase of our business right now,” said Philpott.
He added, “We are scaling our wholesale business globally and growing with the right accounts in the U.S., Europe and the Middle East. We are now developing relationships with key accounts in Asia and see this as a growth region. The retail opportunities are coming off the back of our growing wholesale and D2C footprint. Our expansion into rtw is driving a lot of this growth.”
Bond-eye’s pieces are artisanally handmade, knitted using premium European fibers. They are constructed to allow four way stretch and instant recovery. Bond-eye swimwear is unsized and designed to fit a size XS through to L, with all shapes in between.
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