Vision Expo, the U.S.’s largest trade event for the optical industry is shifting its frequency from biannually to annually, aiming to maximize impact. Beginning March 2026, Vision Expo, produced by The Vision Council and RX, will unify into a single event, starting in Orlando, Fla., and then rotating through major U.S. cities each year moving forward.
“Vision Expo has always been more than a trade show, it’s a driving force that powers the vision care industry forward,” Ashley Mills, chief executive officer of The Vision Council, told WWD. “Through this evolution, Vision Expo will strengthen its reputation as the premier showcase of fashion eyewear and industry trends in North America.“
The strategic evolution comes in response to extensive feedback from exhibitors, attendees, industry partners and board members to position Vision Expo as the definitive hub for product discovery, education, innovation and connection. “By uniting the industry in one powerful annual moment, we create space for greater innovation, stronger partnerships and long-term growth,” Mills said.
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According to the CEO, the new format will continue to be a place for eyewear brands large and small to debut new products, with attendees experiencing launches first, in real time. “This enhanced show format will better allow attendees to trendspot and source the latest technology and eye care products for their patients and practices,” Mills explained.
The last Vision Expo West will take place in Las Vegas Sept. 17-20. The new format will debut with the March 2026 edition and then the show will return to Las Vegas in 2027 and then move on to New York City in 2028. According to the Vision Council, the March timing is aligned with product launches, continuing education credit cycles and key buying seasons. The rotating host city model also provides regional access, fresh experiences and global appeal.
Vision Expo debuted in 1986 at New York City’s Javits Center, with Vision Expo West launching in 1988, hosting attendees in Las Vegas and steadily growing into a key West Coast counterpart. Each year, the shows feature many independent brands as well as the largest eyewear manufacturers, including EssilorLuxottica, Marcolin, Marchon Eyewear and Safilo Group.
“By concentrating resources to produce one yearly show, Vision Expo strengthens its position as the can’t-miss optical event in North America,” said April Stackhouse, event vice president, RX.
“Participation is easier than ever, and the show will be better than ever — we are investing in immersive experiences, curated programming and exclusive opportunities for product launch and new business that can’t be found anywhere else,” Stackhouse said.
