Urban Outfitters is celebrating back-to-school season with its first annual UO Haul Sale, set to take place from July 29 to Aug. 5. Offering some of the brand’s most sought-after items at lower prices, the upcoming sale targets Gen Z as they prepare to return to campus.
The first two days of the sale, July 29 and 30, will be exclusive to UO Rewards members, offering them early access to preferred styles. From July 31 through Aug. 5, the sale will be open to the general public.
More than 1,000 styles will be featured in the sale, including BDG denim, dorm decor, going-out tops and bag charms.
“The UO Haul Sale is more than a discount,” said Shea Jensen, president of Urban Outfitters, in a statement. “It’s designed to celebrate our customer, reward their loyalty, and invite customers into the brand with value that doesn’t compromise on style.”
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Customers can find the sale at urbanoutfitters.com/uo-haul-sale or visit in-store locations.
Urban Outfitters, founded in the 1970s, has long been youth-oriented, and the brand’s eye has been on Gen Z lately. The company recently partnered with Nike to capture the attention of the young demographic, showcasing an in-store installation featuring a variety of Nike footwear and apparel in five cities. This is a part of Urban Outfitters’ “On Rotation” experience, which according to the brand is set on “meeting the evolving needs of Gen Z and deliver community-driven, memorable retail experiences.”
In addition to trendy clothing, Urban Outfitters is also known for offering a selection of vinyl. In June, the label unveiled its first Pride vinyl collection featuring influential LGBTQIA+ artists, allies and labels.
Urban Outfitters belongs to Urban Outfitters Inc., which is also home to Anthropologie, Free People, FP Movement and the rental business Nuuly.
