Tecovas and Mossy Oak are joining forces on a new collaboration, which includes fall foliage print cowboy boots. The heritage brand of outdoor clothing and equipment is partnering with the Texan Western brand to launch their limited-edition collaboration that caters to their fans who live their best life outdoors.
Mossy Oak is reviving its “Fall Foliage” print, which was originally launched in 1993. The brand is taking the print out of the vault exclusively to celebrate their partnership with Tecovas. The collection will also feature the iconic Mossy Oak “Original Bottomland” print that has been a signature for the brand for over 35 years. The print has been added to a signature Tecovas performance boot, designed for use on the trails, the streets, or anywhere.
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Launching on Wednesday at 11 a.m. EST, the collection includes boots, shirts, hats, belts and more. There will be two boot styles: The Tecovas x Mossy Oak Rugged Square Toe Boots, which retail for $265, and the Tecovas x Mossy Oak The Buck Boots, retailing for $295. The Rugged Square Toe Boots feature the Mossy Oak Original Bottomland pattern on the shaft.
The Buck Boots, which are a more traditional cowboy boot with embroidery on the shaft, feature the same pattern on the inside lining and the pull straps. The Original Bottomland pattern launched Mossy Oak more than 35 years ago.
It was designed by Toxey Haas and was inspired by a desire to get closer to turkeys in Mississippi and Alabama. The Fall Foliage pattern will be featured in the shirts and the hats. In addition to the two boots, the collection will also include two shirts, four hats, and a belt.
The collection is arriving as a Western craze has been sweeping through the country and the fashion world. Beyoncé‘s “Cowboy Carter” album and subsequent world tour created a boost in interest and in sales for cowboy boots, as the superstar and her fans attended the shows decked out in Western-inspired ensembles. But beyond the music industry, the fashion industry has also been leaning into the trend, with cowboy boots and apparel being spotted on the runway during Pharrell’s fall 2024 western collection for Louis Vuitton, and beyond.
The Mossy Oak x Tecovas collection will be available to shop exclusively on tecovas.com and at select stores starting Wednesday, while supplies last.
