Jen Atkin, Hailey Bieber’s Go-To Stylist & Mane Founder, Swears By These Beauty Finds

The Expert Edit features interviews with specialists about the products they swear by in their chosen field. For this installment, we spoke with Jen Atkin – the entrepreneur, celebrity hairstylist, and author who has worked with stars like the Kardashians, Hailey Bieber, and Jennifer Lopez, and the founder of the haircare brands Mane and OUAI and the blog Mane Addicts.She shares her top makeup and hair recommendations ahead.

With OUAI, Mane Addicts, and now Mane, hair stylist Jen Atkin is proving to be one of the beauty industry’s most prolific entrepreneurs. Hailed by “The New York Times” as “the most influential hair stylist in the world,” Atkin is the genius behind the coif of A-list celebrities like the Kardashian/Jenners, Hailey Bieber, and Jennifer Lopez. Today, she’s channeling that same mix of hair expertise and business savvy into building brands that feel as iconic as the looks she creates.

Her latest launch Mane was born in the middle of the pandemic, when Atkin was craving a little joy. “I was sick of being scared and sad,” she says. “I was buying vintage Barbies, tapping into that happiness from before you had bills to pay, that innocence and rawness of youth.” That sensibility now drives everything from her fragrance choices to her packaging, including a new hand-drawn logo designed by her 13-year-old niece, who serves as the brand’s “Chief Doodle Officer.”

Though her days of being behind the chair full-time are fewer, Atkin is still deeply tapped into beauty culture – testing products on herself, sharing them with her famous inner circle, and swapping favorites with friends like makeup artist and founder of m.ph, Mary Phillips and Rhode founder Hailey Bieber. “We all try each other’s testers…we get to all really be a part of the hard work that goes into it.”

From hair oils that double as pool-day protection to a lip tint she won’t leave home without, Atkin’s product bag is filled with must-have beauty staples. Below, she shares the eight products she can’t live without.