MILAN — Menswear brand Brett Johnson, known for its high-end take on American casualwear, has hired its first chief executive officer.
Kering alum Marco Fiandesio was entrusted with the newly created position. He joins the Milan-based luxury brand from NextCouture, a fashiontech marketplace offering fully customizable fashion garments and accessories, produced on demand.
Fiandesio has previously held management positions at a handful of fashion brands owned by the French group, including Gucci and Saint Laurent. At Kering he most recently handled worldwide operations at Alexander McQueen and previously served as chief operating officer and CEO, Italy at Christopher Kane.
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“Marco Fiandesio’s strategic vision and international approach will be instrumental in leading Brett Johnson into a new phase of development. His experience, which combines creativity, operational rigor and execution represents a key asset for our future,” said Brett Johnson, who founded the brand in 2014 and serves as its creative director.
Established in the U.S., the brand opened a showroom in Milan in 2019, relocating some of its operations to the Italian city. The 3,229-square-foot space is home to the sales department, part of the design team and has allowed Johnson to keep track of manufacturing, which is based in Italy’s Tuscany and Umbria regions.
“I am thrilled to join the Brett Johnson company and help strengthen its position in the contemporary menswear luxury market. I firmly believe in the value of Made in Italy and in the brand’s ability to innovate while maintaining high standards of quality and exclusivity. I look forward to working with the team to build a new chapter of growth and consolidation,” Fiandesio said about his CEO appointment.
Rooted in the use of high-end fabrics and an understated aesthetic, the Brett Johnson brand is available at Saks; Galeries Lafayette in Paris; Harrods in London; Gio Moretti in Milan; Modes’ Porto Cervo and Saint Moritz units; Amicis in Vienna, as well as at Bungalow in Stuttgart, Germany, and Caesar in Rotterdam, the Netherlands.
As reported, last summer the brand ventured into the fragrance business with a three-scent range developed in-house with a little help from Grasse, France-based perfumer Claudine Roublot. The collection has debuted exclusively at Galeries Lafayette Haussmann in Paris, as well as on the brand’s e-commerce site.
