Tag Heuer touched down at Art Basel Miami Beach on Wednesday, with a dinner celebrating the launch of the new Carrera Chronograph x Fragment Limited Edition timepiece.
Upstairs at Wynwood restaurant Shiso Miami, models in cocktail dresses and strappy sandals took selfies by the step and repeat while other guests like golfer Paris Hilinski and photographer Riocam hugged the bar. Tag Heuer ambassador Alexandra Daddario had flown in for the event, joining DJ Mia Moretti, entrepreneur Bianca Senna, model Deja Monet, musician Symphani Soto and more. The dinner was cohosted with Japanese designer Hiroshi Fujiwara, who collaborated with Tag Heuer on the pieces.
Daddario was dressed in a pale pink ensemble, perfectly matching her Tag watch.
You May Also Like
“My stylist got it for me. I brought it in a Dior tote bag because I’m traveling light since I’m working right now,” she said of her look, during the cocktail hour.
The actress is in her third year of working with the Swiss watch brand, a partnership that has taken her all over the world for their events.
“The F1 races are really amazing because I didn’t know much about F1 [before],” she said. “I love the people who work with Tag, they’re so passionate about what they do and then to be able to go do these really cool things that I otherwise wouldn’t, that’s what I look for in life, so that’s awesome.”
Daddario is currently shooting the newest season of her show “Mayfair Witches” in Vancouver, where she was headed immediately following the Tag dinner.
“I go from here directly to a night shoot in the woods about an hour outside of Vancouver,” she said. “Last season we split [shooting] half in New Orleans, half in Dublin, and that year I got to go to Monaco and that was my break in the middle of my show. Tag gives me the breaks from wherever I am.”
