Genesco outfitted nearly 300 elementary school students with new shoes for the holidays at its annual “Cold Feet, Warm Shoes” event in Nashville on Friday.
According to the footwear company, 150 Genesco employees and senior leadership team members gathered at Park Avenue Elementary School to set up a mock shoe store in the school’s gymnasium. At the event, Genesco volunteers fit each student with a new pair of Converse, Vans or Starter shoes, socks and a backpack.
To complete the experience, students had the chance to meet Tennessee Titans’ cheerleaders and mascot, T-Rac, and members of the Nashville Predators Energy Team on the red carpet to show off their new shoes and accessories.
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For more than 35 years, Genesco’s “Cold Feet, Warm Shoes” program has provided more than 100,000 pairs of shoes to communities in need. The company noted that volunteer sign-ups are typically filled within minutes, with all departments represented at the event, including employees from its Journeys, Johnston & Murphy, Genesco Brands Group and corporate teams.
What’s more, Genesco’s “Cold Feet, Warm Shoes” program will be highlighted by the New York Stock Exchange’s Global Giving campaign this holiday season, which recognizes NYSE listed companies whose efforts to support those in need. A commemorative ornament featuring Genesco and “Cold Feet, Warm Shoes” is on display on the holiday trees around the NYSE’s entrance.
Earlier this month, the Nashville-based footwear company reported net sales in the third quarter of fiscal 2026 increased 3 percent to $616 million compared to $596 million in the third quarter of fiscal 2025. Net earnings in the period were $5.36 million, up from a net loss of $18.9 million in the same year-ago period.
Genesco noted in its earnings release that the overall sales growth for the third quarter was driven by an increase of 4 percent at Journeys, an increase of 2 percent at Schuh, a 3 percent increase at Johnston & Murphy and a 3 percent increase at Genesco Brands.
