Fila parent company Misto Holdings is on the move.
The South Korea-based company said in a regulatory filing on Dec. 16 that it will relocate its headquarters to Cykan Tower in the Gangnam neighborhood of Seoul in 2026 as it works to “accelerate its transition into a global brand portfolio company.”
The company said the move is “intended to address growing demand for talent and office space driven by business expansion, while improving the work environment to enhance operational efficiency and productivity.”
The total investment related to this asset acquisition amounts to approximately 195 billion Korean won, representing approximately 3.5 percent of the company’s consolidated total assets.
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Misto noted that it views the investment as “being within a manageable range without imposing a significant financial burden, and expects it to contribute positively to mid- to long-term asset portfolio diversification,” given the asset value and liquidity of commercial real estate in the Gangnam area.
“This headquarters relocation represents an important milestone that goes beyond a simple expansion of office space, as it advances our global management framework and strengthens the foundation for sustainable growth,” a Misto Holdings spokesperson said in a statement. “We will continue to pursue investments that enhance shareholder value and reinforce our long-term competitiveness.”
This news comes after Misto Holdings underwent some changes this year. In April, shareholders agreed to rename the company from Fila Holdings Corp. to Misto Holdings as part of a larger refocus on the business.
The company said at the time that the change aimed to “further solidify its position as a global brand portfolio company,” citing that its previous name was closely associated with the Fila brand. That led to a “limited perception” of its broader portfolio and global brand management role.
Since then, the company has continued to expand its organization through the growth of its Greater China licensing and distribution business, as well as the addition of new brands to its portfolio.
In November, the company said it delivered growth in the third quarter despite a challenging economic environment.
Consolidated revenue in the third quarter of 2025 increased 3.7 percent to 1.09 trillion Korean won from the same time last year. Operating profit in the second quarter was 132 billion Korean won, up 41 percent year-on-year.
The company noted that the increase in profitability was driven by the Misto segment’s turnaround and Acushnet’s strong sales growth, improved product mix, and favorable foreign exchange effects.
Misto owns and manages a collection of iconic brands, including Fila, Titleist, FootJoy, Scotty Cameron, Vokey Design, Kjus, and others, spanning the sportswear and golf equipment industries.
