As the few remaining days of 2025 dwindle away, FN takes a look back at the surprising partnership
Steph Curry Leaves Under Armour
Under Armour allowed the most famous athlete in its history to walk with his brand name and logo, ending a 12-year relationship with Steph Curry that never quite reached its full potential. As the greatest shooter of all time continues to look for a new home — provided Curry Brand doesn’t become a fully solo endeavor, his shoe choices as a free agent are being closely monitored. Meanwhile, Under Armour is trying to find a way out of a prolonged slump.
Nike and Skims Team Up + A Sneaker is on the Way
NikeSkims made a splash when it debuted pieces from its collaborative collection during a presentation performance at the New York Public Library on Wednesday. The co-designed apparel collection, which dropped in September, was a success, but sneaker watchers are anticipating the kicks drop.
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Nike Resumes Tom Sachs Partnership
A bombshell report in 2023 outlined a robust series of troubling workplace allegations at Tom Sachs’ New York City studio. Nike hit pause on their heralded partnership without closing the door on a return, and two years later it was back on with the announcement of the long-anticipated Mars Yard 3.0. A non-trivial amount of criticism followed, but not enough to damped participation in a demanding app program in order to earn a chance to purchase the sneakers.
Adidas and Fear of God End Relationship
Just last week, Jerry Lorenzo announced Fear of God’s relationship with Adidas will formally cease at the end of December. Some saw landing the label as a coup for Adidas after Fear of God’s previous work with Nike, but it took three years after the announcement for any shoes to land. Once the shoes did start coming out, they never equalled the sum of the parties involved.
Palace Switches From Adidas to Nike
Adidas and Palace were a blockbuster combo for 10 years, with high points including the streetwear brand appearing on an in-game uniform for Juventus and similar moves in professional golf and tennis. A new era with Nike started fittingly with the Total 90 3, a soccer shoe with major cred in Palace’s London home base.
