Joey King has been named Neutrogena‘s newest brand ambassador.
Reminiscing about the skin care brand‘s old advertisements, the film star told WWD she was destined to be a Neutrogena girl.
“My introduction to Neutrogena was probably those early-days commercials with the girls washing their faces and splashing their faces in the sink. I always was like, ‘Oh my god, I want to do that someday,’” said King. “I’ve been using Neutrogena for such a long time, since I was young, especially growing up on sets and having lots of makeup on and lots of products being used on my face, so getting to have this partnership come about is truly so exciting.”
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King’s appointment follows that of Tate McRae and Nicola Coughlan in 2025.
The announcement coincides with the launch of Evenly Clear, Neutrogena’s first codesigned dermatologist collection to treat adult acne and minimize the appearance of post-acne marks. Available now, the six-product line includes Acne Cleanser, Acne Gel Moisturizer, Acne Cleansing Mask, Acne Exfoliant, Retinoid and Clarifying Spray. Prices range from $14.99 to $17.99.
“Evenly Clear reflects Neutrogena’s commitment to making superior, dermatologist‑developed science accessible, while addressing a real unmet need in how adults treat acne,” said Chris Riat, global Neutrogena brand leader. “By codesigning this platform with a community of leading dermatologists, we created a clinically proven regimen that simultaneously treats active acne and the post‑acne hyperpigmentation adults struggle with most, while delivering a breakthrough aesthetic experience.”
Neutrogena worked with its Kenvue global innovation partners Dr. Dhaval G. Bhanusali and Dr. Muneeb Shah on the formulation of the collection. According to Bhanusali, the team set out to create a product range consumers over 30 could trust. “We realize that not everybody can see a dermatologist, and a lot of people suffer in silence because of that. And so the idea was you know these are options that you can utilize to help better your skin, better your life, in the absence of a professional, and that was the goal with everything,” said Bhanusali.
Made for all skin types, the key ingredient in the Acne Cleanser is 2 percent salicylic acid, which is delivered with MicroClear technology and BarrierCare technology. Meanwhile, the Acne Gel Moisturizer is formulated with salicylic acid and 2 percent n-acetyl glucosamine; the Acne Cleansing Mask uses 3.5 percent benzoyl peroxide; the Acne Exfoliant includes 2.5 percent mandelic acid, 0.5 percent salicylic acid and 2.5 percent PHA exfoliant; the Retinoid is formulated with 0.1 percent adapalene; and the Acne Clarifying Spray has hypochlorous acid.
As the face of Evenly Clear, King said, “I’m very grateful that this line exists now, because I feel like I don’t have to compromise between hydration and acne care.”
Until recently, the “Bullet Train” star had a habit of using harsh toners and rough exfoliants. She would put her faith in these products, thinking they could help manage her breakouts. And when they didn’t, she’d go back to picking her skin.
“I just didn’t know what to do. I just thought that was the best way to make my acne go away, especially during the stress of being in your early teens and working on a set and wanting your skin to look perfect. I had no idea what I was doing,” said King.
King’s experience points to a wider issue in beauty and skin care education, one Bhanusali and Shah hope to correct over time. With a lack of personal knowledge, people are putting their trust in skin care creators and influencer product recommendations rather than that of dermatologists. “Everybody cares more about their skin because of TikTok and Instagram. People want to know ‘how to,’ and I mean this very respectfully, I love skin care creators, but dermatologists should be taking the lead when it comes to education,” said Bhanusali.
Still, Bhanusali believes, culture is moving toward “a personalization of skin care” to remedy issues on an individual basis. He said: “I think that is a great first step in an overall change of behavior. Because a lot of times, I will say this respectfully, a lot of times with my patients who come in with crazy breakouts, it’s what they’re using, and we have to stop everything, slow it down and get them the right products.
“Joey was the best example,” Bhanusali continued. “She was somebody who had acne-prone skin, she’s had breakouts, she’s all those things. When we were talking, there weren’t many options. I would try this, and I was hoping it helped with this, but it wasn’t quite. This now lays a foundation for people to use at an affordable, accessible price that they’ll benefit from. And that solves an important problem today.”
