Stride Rite is teaming up with YouTube personality Ms. Rachel on a new children’s footwear collection.
For the multi-year partnership, Ms. Rachel, the creator of the number one ranked educational children’s show on the social video platform, incorporated research-backed elements into the new collection in the aim of supporting early childhood learning.
Offered in a range of styles and sizes for infants and toddlers, each pair incorporates educational touchpoints—including right-and-left matching insoles, color and shape cues, and playful details that invite children to explore, learn and practice independence, Stride Rite noted.
Brian McManus, general manager of Vida Shoes, Stride Rite’s licensed partner, said in a statement that the company is “thrilled” to bring Ms. Rachel’s early childhood learning expertise into footwear in a way that “feels thoughtful, fun and developmentally supportive.”
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“Parents know and trust Ms. Rachel for her positive impact on early learning,” McManus said. “This collaboration reflects our shared belief that small moments, like putting shoes on each morning, can help build confidence and spark curiosity.”
“I always want to help children feel capable, celebrated and encouraged,” added Ms. Rachel. “That is at the heart of everything I create. Stride Rite has a long history of supporting kids as they grow, and I am so grateful we could build a collection that helps families make every day routines feel special.”
The Ms. Rachel x Stride Rite collection is now available on Striderite.com, Kohls.com, Amazon, Zappos and at 500 DSW doors. An exclusive collection will also launch at WalMart and Walmart.com on April 21.
Wolverine Worldwide acquired Stride Rite in 2012 and inked a licensing deal with Vida Shoes International in 2017 to design, develop and market children’s products under the Stride Rite brand.
