Veronique Gabai-Pinsky‘s tenure at Bath & Body Works is now permanent.
The fragrance veteran and brand founder, who joined Bath & Body Works as a creative product and brand adviser to the company in 2025, is joining as its first-ever chief brand and product officer, effective May 18.
The company said her role “will lead the company’s brand and product organization, further elevating Bath & Body Works’ consumer proposition, advancing its fragrance leadership, accelerating innovation and reigniting the brand,” and she will also join the executive leadership team. Her role reports to chief executive officer Daniel Heaf.
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Heaf’s strategy for the company is underway, although he has acknowledged it will take time for revenue growth to take hold. He’s also refocusing on core categories and trying to revitalize the brand’s positioning, as reported.
“This is a critical role for Bath & Body Works as we continue to transform the business, modernize the consumer offering and return the brand to growth,” Heaf said of Gabai-Pinsky’s hiring. “Since joining us as an adviser, Veronique has already made an impact, bringing renewed creativity and a strong instinct for how to connect authentically with today’s consumers. As our first chief brand and product officer, she brings a powerful combination of deep product experience, fragrance expertise, brand building and a track record of translating consumer insight into compelling products and brands. With her leadership, we are strengthening our ability to create innovative products, reignite our brand and meet the evolving expectations of today’s consumer.”
Heaf has made key hires in recent months. Around the time Gabai-Pinsky joined as an adviser, he named former Bluemercury CEO Maly Bernstein the company’s chief commercial officer and appointed Samantha Charleston its first chief human resources officer.
Gabai-Pinsky has worked across businesses of all sizes. Among them is her namesake brand, Veronique Gabai. Her resumé includes stints as the president of Vera Wang Group, as well as the president of the Estée Lauder Cos.‘s fragrance division and independent skin care brands. She has also worked at Symrise, Guerlain and L’Oréal.
“Consumers today are looking for more from the brands they love: greater efficacy, more intentional craftsmanship, more meaningful experiences, a value system they can share and a community they are proud to belong to,” Gabai-Pinsky said. “Bath & Body Works has a unique ability to connect product, emotion and everyday feel-good rituals in a way very few brands can. Having seen firsthand the strength of the team and the opportunity ahead, I’m excited and honored to build on that momentum by elevating product innovation, deepening our storytelling and connection with consumers, and creating even more inspiring experiences that resonate with today’s consumer.”
