After launching its Desert diamonds last year at the Couture show in Las Vegas, A Diamond Is Forever returns with its celebration of natural diamonds.
The Desert diamonds showcased at the trade show feature a range of tones, from sunlit whites and champagnes to deep brown cognac and whisky hues. And this trend continues to dominate amongst the fine jewelry space — as these stones will continue to withstand the sands of time.
Drawing inspiration from the desert landscapes from which natural diamonds originate, the wild nature of diamonds is on display. As a marker of authenticity, Desert diamonds use this spectrum of hues to showcase the story of each rare and unique diamond, with no two stones the same.
With consumers looking for diamonds with earthy tones and to connect with nature, A Diamond Is Forever launched its Desert diamonds to offer a distinct look. The Desert diamonds product assortment is a contemporary expression of individuality, authenticity and personal style.
At Couture, diamonds showcased are a wide-ranging and innovative usage of the kaleidoscopic colors found in nature — set in rose or yellow gold.
Cross-industry, retailers and designers continue to create pieces and highlight these desert-inspired palettes. These jewelry collections and pieces range from subtle gradient and solitaire designs using Desert diamonds and are available at both independent and large-scale jewelers including Jared Jewelers, Reeds Jewelers and more.
“In the work of today’s most directional designers, we’ve seen a fascination with desert diamonds, natural diamonds in warm tones that reflect the earth from which they are sourced. Color play in diamonds has resulted in a truly imaginative spectrum of inspired design work at this year’s Couture show,” said Sally Morrison, natural diamonds market lead at De Beers Group.
To learn more, visit adiamondisforevermarketing.com.
