Orva is looking to scale its marketplace platform, and has brought on Stephanie Fox as CEO to do the job.
With more than two decades of experience scaling retail and e-commerce brands, Fox was most recently CEO at Thrasio, where she held increasing senior leadership roles during her nearly eight years there. Thrasio, a consumer goods firm, acquires and scales third-party brands on Amazon and other e-commerce marketplaces. Before Thrasio, Fox was founder and CEO of Bravelets, and held various leadership roles at AchieveCard, Web Yes and Find Your Customers Inc.
“Stephanie’s entrepreneurial mindset, operational expertise and exceptional track record scaling consumer brands made her a natural fit for Orva,” Abe Shalom, executive chairman of the board at Orva, said. “We’re excited for Stephanie to lead Orva through its next phase of growth by continuing to scale Orva’s marketplace platform, strengthen the operational foundation and foster a collaborative culture across the organization.”
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“It’s a privilege to step into the role of Orva’s first non-family CEO. I have deep admiration for the Aizer and Shalom families, whose vision and leadership have built an enduring business over the past 75 years,” Fox said. “I look forward to building on that strong foundation, honoring the culture that sets Orva apart and supporting the company’s continued momentum.”
In January, Orva added Jason Short to its team as senior vice president and general merchandising manager. His focus is on expanding the firm’s athletic performance brand portfolio.
Orva’s key strength is in the shoe business. The company works with many of the major shoe brands, which include Skechers, Under Armour, Crocs, New Balance, Brooks, Merrell and Clarks, among others. Orva’s two primary platforms are Amazon’s marketplace and Walmart.
