The official winners of Beauty Inc China’s annual industry honor roll have recently been announced.
Carslan, the number-one Chinese makeup brand, secured the “Technology Innovation Color Cosmetics of the Year” award, thanks to its 25 years of technological expertise and innovative products in high-quality color cosmetics. With this accolade, Carslan has once again elevated the benchmark for makeup innovation in China, establishing itself as a role model for technology-driven industry advancement.
Dedicating 25 years to the research and development of premium color cosmetics, Carslan has placed research and development innovation at the core of its strategy. Through relentless scientific efforts and technological breakthroughs, the brand has cemented its leading position among domestic makeup brands, supported by solid R&D capabilities and brand heritage.
According to a survey conducted by the China Association of Fragrance, Flavor and Cosmetic Industries, Carslan had previously been certified as the “No. 1 Domestic Color Cosmetics Brand” based on its top omnichannel retail sales in the domestic makeup segment in 2024. Moreover, the brand was named by the China Association of Fragrance, Flavor and Cosmetic Industries as the “Top 50 Chinese Cosmetics Enterprises and Top 50 Brands” for 2025 and 2026, earning dual recognition from the market and the industry.
Carslan’s “Technology Innovation Color Cosmetics of the Year” award is a testament to its technological breakthroughs, which are most evident in the iterative upgrades of its blockbuster products and the ultimate refinement of user experience. Among these, the Carslan Black Magnetic Soft Focus Powder — the brand’s signature bestseller — has leveraged the proprietary Black Magnet Directional Oil-Absorption Technology, an innovative foundation makeup breakthrough, to become a benchmark product in the domestic loose powder category. It consistently tops the bestseller lists and has won the praise of hundreds of millions of consumers.
The product incorporates third-generation magnetic oil-absorbing space technology. Using a “multi-core space-like” powder structure, it selectively adsorbs excess oil from the skin while retaining natural moisturizing lipids. This achieves the effect of “absorbing only the oil that ruins makeup, while preserving the oils that keep skin hydrated,” effectively preventing dryness and ensuring that oil control and moisturization are no longer a trade-off.
Combined with a unique film-forming technology and anti-darkening micronized powder, it creates an invisible protective web that delivers a refined, soft-focus finish. It maintains makeup integrity against water and sweat, locking in a fresh, powder-free matte look all day long. Suitable for oily and combination skin types and all-scenario makeup needs, it has become a nationwide foundation makeup hit.
Carslan’s self-developed “long-wear oil-absorbing” black technology effectively solves the pain point of traditional, indiscriminate oil-absorbing formulas that often cause dryness, pioneering the category of targeted oil absorption in China. It is reported that the Black Magnetic Soft Focus Powder, supported by the iterative evolution of the brand’s core patented technology, has now been upgraded to version 3.0. The continuous renewal and enduring popularity of such a blockbuster product are underpinned by the brand’s R&D strength.
Since its founding in 2001, Carslan has established its own manufacturing plant. In 2024, the company added a modern intelligent factory — one of the largest self-owned manufacturing facilities among domestic makeup brands — to further strengthen its proprietary production and quality control.
Carslan has assembled a large-scale global R&D team, working in conjunction with its Milan R&D Center in Europe — forming a cross-regional, international R&D synergy model. The brand continues to deepen its efforts in fundamental science, raw material formulas and makeup effect trends. To date, Carslan has obtained 167 authorized patents in China. Leveraging a complete, self-owned industry chain, Carslan persistently invests in R&D and technological innovation, focusing on categories such as foundation, eye makeup and lip makeup — and continuously tackling technical challenges in the color cosmetics industry.
Over the past 25 years, through long-term R&D investment and technological accumulation, Carslan has achieved triple advancement in technological capability, product excellence and brand power, setting a development paradigm for the domestic color cosmetics industry — one driven by technology and defined by quality. Winning the 2026 Beauty Industry Leadership Conference “Technology Innovation Color Cosmetics of the Year” award not only summarizes the brand’s past scientific and innovative achievements but also recognizes the direction of technology-driven development for domestic makeup brands.
Carslan will continue to deepen its engagement in color cosmetics research, further intensify technological innovation and product iteration to explore new frontiers in makeup technology. The brand remains committed to delivering superior makeup products to consumers, leading and advancing the development of China’s color cosmetics industry and showcasing the stature of Chinese makeup brands to the world.
