Spain-based Naiz Fit, an AI-driven size and fit intelligence platform, is adding virtual try-on to its portfolio, as the company now generated more than half a billion size recommendations for over 10 million users.
Continuing this momentum, Naiz Fit said in a statement it is also expanding its product offerings to include product intelligence as well as retail and strategy frameworks.
Naiz Fit, which was acquired by Israel-based retail tech solutions provider MySize in 2022, said its growing international customer footprint includes globally recognized fashion brands such as Levi’s, Desigual and, most recently, Paul & Shark. So far, it has connected its users to more than 100 million garments from over a hundred brands.
Naiz Fit said its strategy now is to evolve beyond helping shoppers select the right size toward using its size and fit intelligence throughout the fashion value chain. It is building its portfolio addressing four core areas: e-commerce, retail, product, and strategy.
This evolution is supported by the scale of Naiz Fit’s proprietary data ecosystem, which can be leveraged to develop increasingly sophisticated personalization and intelligence solutions for fashion brands, the company said.
“Size and fit is becoming much bigger than a size recommendation button,” said Ronen Luzon, CEO of MySize, Inc. in a statement.
“Naiz Fit has spent years building the technology, data and customer relationships required to understand how products fit real consumers. With more than 500 million recommendations generated, we believe we have built a data and customer foundation that can support a much broader product portfolio and increase the value Naiz Fit can deliver across each brand relationship,” he added.
The latest technological push from the MySize company reflects a wider trend in the fashion industry, which seeks to synthesize data into intelligence as companies strive to provide the most personalized customer service as possible.
Naiz Fit’s Virtual Try-On seeks to create a more visual and interactive shopping experience, which has already been deployed to several customer brands, including Spanish menswear brand Silbon.
Combined with Naiz Fit’s existing size and fit intelligence, the company believes these experiences can help fashion brands simultaneously improve conversion and reduce product returns.
The strategy also supports MySize’s previously announced objective of consolidating technologies and capabilities around Size & Fit, enabling Naiz Fit to increase the value it can provide to each fashion customer while expanding its addressable market.
“Our ambition is to build the global technology layer for Size & Fit,” Luzon said.
“The opportunity starts with helping someone choose the right size, but it does not end there. The same intelligence can influence how consumers discover and experience products, how brands design collections, how retailers understand their customers and ultimately how the fashion industry makes better commercial decisions,” he added.
