Rare Beauty and Béis are back for round two.
Following the near sellout of their first limited-edition collection in under an hour in 2025, according to the companies, founders Selena Gomez and Shay Mitchell are reuniting for a second collaboration launching Monday through both brands’ websites.
This time the partnership is expanding from three travel and beauty accessories to an eight-piece assortment spanning luggage, travel essentials and color cosmetics.
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“Working with Shay again feels especially meaningful because our first collaboration was rooted in genuine friendship and a shared connection with our communities,” said Gomez, founder of Rare Beauty, in a statement to WWD. “This collection is about confidence and self-expression, and it reflects what we both care about: giving people something that helps them show up as their best selves.”
The collection comes in a new raspberry-colored shade called “limitless” and includes Béis’ Carry-On, priced at $278; Medium Check-In Roller, $348; Large Check-In Roller, $378; Mini Weekender, $118, and small, medium and large cosmetic pouches ranging from $34 to $74.
Rare Beauty is also introducing a $32 Limitless Cheek & Lip Set created specifically for the collaboration, pairing full sizes of its Soft Pinch Liquid Blush and Positive Light Luminizing Lip Gloss.
For her part, Mitchell, head of creative and design at Béis, said in a statement: “One of the best parts of this partnership has been getting to build alongside another founder with such a clear point of view. Selena has created a brand that feels so distinctly her. We both care about creating things that feel personal, useful and true to the communities we’ve built, so bringing our worlds together again has been really special.”
Gomez and Mitchell appear together in the campaign, while the partnership will extend to the annual Rare Impact Fund Benefit, where Béis will make a donation and host an on-site gifting activation featuring the new collection.
